Keyword Overview Updated Jan 19, 2026

auntie

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Monthly Search Volume

135,000

High volume

Competition

120,839

High competition

Cost Per Click

$3.59

Low ad competition

Keyword Difficulty

43/100

Moderate

'auntie' Search Trend

MonthSearches
March 2025135,000
April 2025135,000
May 2025135,000
June 2025135,000
July 2025135,000
August 2025135,000
September 2025135,000
October 2025135,000
November 2025135,000
December 2025165,000
January 2026135,000
February 2026110,000

How Much Does 'auntie' Cost on Etsy?

Under $10 8%
$10 – $25 48%
$25 – $50 40%
$50 – $100 4%
$100+ 0%

85 listings · USD

Search Volume by Country

135,000
USA 27,100
20%
AUS 4,400
3%
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 103,500
77%

Competition by Country

120,839
USA 79,206
66%
UK 31,425
26%
CAN 3,444
3%
AUS 1,251
1%
IND 109
0%
EU --
--
OTHER 5,404
4%

How to Rank for 'auntie' on Etsy

Target the Right Market

United States leads both search demand (20%) and competition (66%) for 'auntie', but neither is overwhelmingly dominant.

Price Competitively

Sellers listing under 'auntie' price between $2.20 and $69, clustering around a median of $24.27. The $10 – $25 range dominates at 48% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 43/100, 'auntie' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $3.59 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'auntie' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gift for aunt' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'auntie'

Top Etsy Listings for 'auntie'

sample of 12 results
Embroidered 'In My Auntie Era' Sweatshirt: Personalized Auntie Gift

Embroidered 'In My Auntie Era' Sweatshirt: Personalized Auntie Gift

$43.60 7,846 198,736

LoveStitchesCo

Custom Auntie Sweatshirt: Personalized Nieces Nephews Names, Pregnancy Reveal

Custom Auntie Sweatshirt: Personalized Nieces Nephews Names, Pregnancy Reveal

$23.70 1,541 71,925

CrazyInkCo

Aunt Niece Shirt, Auntie Gift, Auntie shirt, Aunt Niece Tee, Shirt for Aunt, New Aunt Shirt, New Aunt Gift, Aunt And Niece Life Shirt

Aunt Niece Shirt, Auntie Gift, Auntie shirt, Aunt Niece Tee, Shirt for Aunt, New Aunt Shirt, New Aunt Gift, Aunt And Niece Life Shirt

$19.90 1,370 34,657

nfiniti

Feral Aunt Embroidered Sweatshirt: Funny Auntie Gift

Feral Aunt Embroidered Sweatshirt: Funny Auntie Gift

$29.99 984 11,345

MoriNoKoya

Embroidered Auntie Sweatshirt - Cozy Aunt Gift

Embroidered Auntie Sweatshirt - Cozy Aunt Gift

$39.50 658 21,343

Gagty

Embroidered Auntie's Bestie Baby Onesies®, Aunt pregnancy announcement, New Aunt Gift, Baby Shower Gift, Embroidered Christmas Baby Gift

Embroidered Auntie's Bestie Baby Onesies®, Aunt pregnancy announcement, New Aunt Gift, Baby Shower Gift, Embroidered Christmas Baby Gift

$22.95 557 9,459

CroissantLabel

New Auntie Baby Grow Retro, Custom Niece or Nephew Baby Bodysuit, Personalised Baby Announcement Clothes for Aunty, Auntie Bestie Present

New Auntie Baby Grow Retro, Custom Niece or Nephew Baby Bodysuit, Personalised Baby Announcement Clothes for Aunty, Auntie Bestie Present

£9.99 491 10,880

BabyPandasMilestone

Promoted To Auntie Shirt, Aunt Shirt, New Aunt, Gift for Aunt, BAE Best Aunt Ever, Aunt T-Shirt, Auntie Shirt, Favorite Aunt, Gift for Aunt

Promoted To Auntie Shirt, Aunt Shirt, New Aunt, Gift for Aunt, BAE Best Aunt Ever, Aunt T-Shirt, Auntie Shirt, Favorite Aunt, Gift for Aunt

$21.39 325 7,230

PrintAndArrow

Personalized Auntie Baby Sleepsuit: Embroidered Cotton Bodysuit

Personalized Auntie Baby Sleepsuit: Embroidered Cotton Bodysuit

£5.99 208 8,990

MadeByKalemera

Christmas Auntie Sweatshirt, Aunt Christmas Sweatshirt, Cute Auntie Christmas Sweater, Trendy Holiday Aunt Crewneck

Christmas Auntie Sweatshirt, Aunt Christmas Sweatshirt, Cute Auntie Christmas Sweater, Trendy Holiday Aunt Crewneck

$32.99 185 6,991

ChloesComfyThreads

Embroidered Cool Aunt Shirt, Minimalistic Aunt Tshirt, Auntie Tee, New Aunt T-shirt, Gift for Aunt, Embroidered Auntie Tee, Custom Cool Aunt

Embroidered Cool Aunt Shirt, Minimalistic Aunt Tshirt, Auntie Tee, New Aunt T-shirt, Gift for Aunt, Embroidered Auntie Tee, Custom Cool Aunt

$32.00 153 3,301

SBAclothingUS

Groovy Auntie's Bestie Toddler Shirt - Cute Niece/Nephew Gift Outfit - Boho Natural Toddler & Youth Tee

Groovy Auntie's Bestie Toddler Shirt - Cute Niece/Nephew Gift Outfit - Boho Natural Toddler & Youth Tee

$16.83 100 3,409

AlvordApparel

Frequently Asked Questions About 'auntie'

'auntie' receives 135,000 monthly searches globally. That's substantial demand, but with 120,839 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 120,839 Etsy listings competing for 'auntie'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'auntie' has a keyword difficulty of 43/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'auntie' products range from $2.20 to $69. The median is $24.27 and the average is $25.36. 48% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 20% of searches for 'auntie'.

Since 'auntie' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'auntie' include 'gift for aunt' and 'auntie shirt'.

The cost per click for 'auntie' is $3.59. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 19% between March 2025 and February 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'auntie'

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