28mm scale

'28mm scale' receives 720 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (44%) comes from United States.

There are 38,417 Etsy listings competing for '28mm scale'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'28mm scale' has a keyword difficulty of 56/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for '28mm scale' products range from $2.50 to $119.95. The median is $15 and the average is $21.80. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 40% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 44% of searches for '28mm scale'. United Kingdom and Australia also show meaningful demand.

Since '28mm scale' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside '28mm scale' include 'wargaming' and 'dungeons and dragons'.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.