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Keyword overview Updated Sep 12, 2026

dungeons and dragons

'dungeons and dragons' is a highly searched keyword with 823,000 average monthly searches. It has heavy competition on Etsy with 344,388 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 44/100, ranking for 'dungeons and dragons' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.99 and $51.90, with most priced around $19.89. The estimated cost per click for 'dungeons and dragons' is $0.98 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

823,000

High volume

Competition

385,368

High competition

Cost per click

$0.98

Low ad competition

Keyword difficulty

44/100

Moderate

'dungeons and dragons' search trend

Monthly searches

MonthSearches
September 2025673,000
October 2025823,000
November 20251,000,000
December 20251,500,000
January 20261,830,000
February 2026823,000
March 2026823,000
April 2026673,000
May 2026673,000
June 2026673,000
July 2026673,000
August 2026673,000

How much does 'dungeons and dragons' cost on Etsy?

Under $10 31%
$10 – $25 37%
$25 – $50 29%
$50 – $100 2%
$100+ 0%

51 listings · USD

Search volume by country

823,000
USA 246,000
30%
EU 201,000
24%
UK 49,500
6%
CAN 27,100
3%
AUS 22,200
3%
OTHER 277,200
34%

Competition by country

385,368
USA 229,107
59%
EU 68,725
18%
UK 58,689
15%
CAN 17,712
5%
AUS 10,993
3%
IND 142
0%
OTHER 0
0%

How to rank for 'dungeons and dragons' on Etsy

Target the right market

United States leads both search demand (30%) and competition (59%) for 'dungeons and dragons', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price competitively

Sellers listing under 'dungeons and dragons' price between $3.99 and $51.90, clustering around a median of $19.89. The most populated bracket is $10 – $25 (37% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 44/100, 'dungeons and dragons' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

At 3 words, 'dungeons and dragons' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'dungeons and dragons'

Top Etsy listings for 'dungeons and dragons'

Sample of 12 results
Green Grass Liquid Core DnD Dice Set for Role Playing Games, Full Dungeons and Dragons Dice Set for DnD Gifts, Resin Rose D&D Dice Set

Green Grass Liquid Core DnD Dice Set for Role Playing Games, Full Dungeons and Dragons Dice Set for DnD Gifts, Resin Rose D&D Dice Set

$51.90 6,067 80,645

NiayaNails

Houses and Humans Cross Stitch Pattern - Dungeons and Dragons PDF Pattern - DnD Funny Pattern Instant Download

Houses and Humans Cross Stitch Pattern - Dungeons and Dragons PDF Pattern - DnD Funny Pattern Instant Download

$4.90 4,878 20,901

HappySlothPatterns

Round Dragon Hollow Orbs Metal Dice Set for DND - Beautiful Orb Design for Better Rolling Compatible with Dungeons and Dragons D&D

Round Dragon Hollow Orbs Metal Dice Set for DND - Beautiful Orb Design for Better Rolling Compatible with Dungeons and Dragons D&D

HKD 335.48 3,116 48,445

SoarForge

Spinosaurus dinosaur miniature - rescale miniatures - DnD miniatures - Role Playing Game - Tabletop Miniature - dungeons and dragons - D&D

Spinosaurus dinosaur miniature - rescale miniatures - DnD miniatures - Role Playing Game - Tabletop Miniature - dungeons and dragons - D&D

$36.17 2,201 46,848

Alchemy3dPrints

Herbalist Washi Tape, Dungeons and Dragons Journaling Tape

Herbalist Washi Tape, Dungeons and Dragons Journaling Tape

$5.00 1,186 3,637

PaolasPixels

The Diviner's Dice Bag - 18 Set Embroidered Pocket Dice Bag | Holds 130 dice | Dungeons and Dragons

The Diviner's Dice Bag - 18 Set Embroidered Pocket Dice Bag | Holds 130 dice | Dungeons and Dragons

$45.00 862 13,980

RoguesBazaar

Dungeons and Dragons T-Shirt. D20 Dice Shirt, Black. Geeky Graphic T-shirt. D20 Polyhedral Dice Print Shirt, DnD Shirt, Dungeon Master Gift.

Dungeons and Dragons T-Shirt. D20 Dice Shirt, Black. Geeky Graphic T-shirt. D20 Polyhedral Dice Print Shirt, DnD Shirt, Dungeon Master Gift.

$33.00 722

WellDoneGoods

Mystery Liquid Core DnD Dice Set for Role Playing Games, Assorted Full Dungeons and Dragons Dice Set for Dnd Gift, Dragon Eye DnD Dice -K96Y

Mystery Liquid Core DnD Dice Set for Role Playing Games, Assorted Full Dungeons and Dragons Dice Set for Dnd Gift, Dragon Eye DnD Dice -K96Y

$33.79 565 18,467

TamaraShopGB

Dungeons and Dragons Coasters: Hardwood Tabletop Game Coasters

Dungeons and Dragons Coasters: Hardwood Tabletop Game Coasters

$47.00 382 6,754

Nightowlworx

Beholder Scary Miniature Dungeons and Dragons Mini RPG Tabletop Miniature DnD Painting Pathfinder 5e DnD | DB

Beholder Scary Miniature Dungeons and Dragons Mini RPG Tabletop Miniature DnD Painting Pathfinder 5e DnD | DB

€35.64 352 3,959

RPGGuildPolska

Custom couple dice | Custom Wedding Dice | Custom Dice D20 | Dungeons & Dragons | DND Dice | Stone Dice | Black Dice |Marriage dice

Custom couple dice | Custom Wedding Dice | Custom Dice D20 | Dungeons & Dragons | DND Dice | Stone Dice | Black Dice |Marriage dice

$10.00 322 7,238

Foreverliang

100 Gold Dwarven Themed DnD Metal Game Coins, TTRPG Accessories, Red Dragon Inn, Dungeons and Dragons & Tabletop RPG Games, Board Game Token

100 Gold Dwarven Themed DnD Metal Game Coins, TTRPG Accessories, Red Dragon Inn, Dungeons and Dragons & Tabletop RPG Games, Board Game Token

A$33.00 300 3,057

TheMiniMint

Frequently asked questions about 'dungeons and dragons'

How much search demand does 'dungeons and dragons' get?

'dungeons and dragons' receives 823,000 monthly searches globally. That's substantial demand, but with 344,388 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'dungeons and dragons'?

There are 344,388 Etsy listings competing for 'dungeons and dragons'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'dungeons and dragons' worth targeting for my Etsy shop?

'dungeons and dragons' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'dungeons and dragons' products?

Prices for 'dungeons and dragons' products range from $3.99 to $51.90. The median is $19.89 and the average is $20.11. 37% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'dungeons and dragons'?

United States generates 30% of searches for 'dungeons and dragons'. European Union and United Kingdom also show meaningful demand.

How do I get my listing to rank for 'dungeons and dragons'?

Place 'dungeons and dragons' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'dungeons and dragons' include 'dnd' and 'pathfinder'.

How commercially valuable is 'dungeons and dragons'?

The cost per click for 'dungeons and dragons' is $0.98. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'dungeons and dragons' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.

Keywords related to 'dungeons and dragons'

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