21st card
'21st card' is a highly searched keyword with 1,600 average monthly searches. It has moderate competition on Etsy with 23,870 listings targeting the keyword. Search interest dropped 16% between October 2025 and September 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 40/100, ranking for '21st card' is achievable but competitive — there are 23,870 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $7.90 and $10.80, with most priced around $9.35. The estimated cost per click for '21st card' is $1.32 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly search volume
1,600
Competition
23,870
Cost per click
$1.32
Keyword difficulty
40/100
Moderate
'21st card' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,900 |
| November 2025 | 1,600 |
| December 2025 | 1,600 |
| January 2026 | 1,600 |
| February 2026 | 1,600 |
| March 2026 | 1,600 |
| April 2026 | 1,600 |
| May 2026 | 1,600 |
| June 2026 | 1,300 |
| July 2026 | 1,000 |
| August 2026 | 1,300 |
| September 2026 | 1,600 |
How much does '21st card' cost on Etsy?
2 listings · USD
Search volume by country
1,600Competition by country
23,870How to rank for '21st card' on Etsy
Target the right market
United Kingdom leads both search demand (16%) and competition (70%) for '21st card', but neither is overwhelmingly dominant.
Price competitively
Sellers listing under '21st card' price between $7.90 and $10.80, clustering around a median of $9.35. The Under $10 range dominates at 50% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking difficulty
With a difficulty score of 40/100, '21st card' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.32 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'21st card' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like '21st birthday card' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for '21st card'
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Open toolTop Etsy listings for '21st card'
Sample of 12 results
21st Birthday Card , Twenty One Birthday Card, Personalised Birthday Card, 21st Card for Her, 21st Daughter, Best Friend Card 21st
TheblossomtreeGB
Personalised 21st Birthday Card for Him, Custom Name & Relation, Brother Son Grandson 21st Card, Blue Birthday Card
FoldedandFramed
Personalised 21st Birthday Card, 21st Card for Her, Custom Name Card, Luxury Laser Cut Birthday Card, 21st Gift
XOXODesignsUK
Personalised 21st Birthday Card, Twenty One Birthday Card, Custom Name 21st Card, Funny 21st Birthday Card for Her, Pink Birthday Card
Swootsy
Personalised Circle Happy Birthday 21 Card, 21st Birthday Card, Card for 21st Birthday, 21 Birthday, Son 21st Card, Daughter 21st Card
LittleMushroomCards
Personalised 21st birthday card, 21st birthday card for him, twenty first birthday, twenty one, 21st card for son, grandson, nephew, brother
JazzItUpPrints
Personalised 21st birthday card for him, Age 21 card, 21st birthday gift for nephew, 21st card for grandson, for son, for boyfriend
HappyPatchPrints
21st Birthday Card For Nephew | Born in 2005 Facts Card for Nephew | Nephew 21st Card | 21 Year Old Card For Him | 21st Gift Great Nephew
SleepyPandaUK
21st Birthday Card. Twenty First birthday card. Any name, Sparkle 21st card. Personalised 21st birthday card. 21 birthday card. 21st card.
MadewithLoveEnergyLK
21st birthday card for him, personalised 21st birthday card for son, 21st card for grandson, for nephew, for cousin, for brother, 21st gift
HappyPatchPrints
21st Birthday Card For Sister | Born in 2005 Facts Card for Sis, Sister | Sister 21st Card | 21 Year Old Card For Her | 21st Gift For Sis
SleepyPandaUK
21st Birthday Card, Age 21 Card, Milestone Birthday, 21st Card, 21st Birthday, Birthday Card For Her, Greeting Cards, Twenty One
MakeAWishCandleCo
Frequently asked questions about '21st card'
How much search demand does '21st card' get?
'21st card' receives 1,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for '21st card'?
There are 23,870 Etsy listings competing for '21st card'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is '21st card' worth targeting for my Etsy shop?
'21st card' has a keyword difficulty of 40/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for '21st card' products?
Prices for '21st card' products range from $7.90 to $10.80. The median is $9.35 and the average is $9.35. 50% of listings fall in the Under $10 range, which is where most buyer expectations are set.
Which countries have the most demand for '21st card'?
United Kingdom generates 16% of searches for '21st card'.
How do I get my listing to rank for '21st card'?
Since '21st card' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside '21st card' include '21st birthday card' and 'personalised card'.
How commercially valuable is '21st card'?
The cost per click for '21st card' is $1.32. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is '21st card' seasonal or trending?
Search volume dropped 16% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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