Keyword Overview Updated Jan 22, 2026

20 oz tumbler

'20 oz tumbler' is a highly searched keyword with 4,400 average monthly searches. It has heavy competition on Etsy with 801,899 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 64/100, ranking for '20 oz tumbler' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.50 and $60, with most priced around $25. The estimated cost per click for '20 oz tumbler' is $1.20 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

4,400

High volume

Competition

813,455

High competition

Cost Per Click

$1.20

High ad competition

Keyword Difficulty

64/100

Moderate

'20 oz tumbler' Search Trend

MonthSearches
June 20254,400
July 20255,400
August 20254,400
September 20254,400
October 20254,400
November 20255,400
December 20256,600
January 20264,400
February 20264,400
March 20264,400
April 20264,400
May 20264,400

How Much Does '20 oz tumbler' Cost on Etsy?

Under $10 7%
$10 – $25 40%
$25 – $50 52%
$50 – $100 1%
$100+ 0%

97 listings · USD

Search Volume by Country

4,400
USA 2,900
66%
CAN 260
6%
UK 140
3%
EU 110
2%
AUS 90
2%
OTHER 900
20%

Competition by Country

813,455
USA 709,787
87%
CAN 32,968
4%
UK 25,195
3%
AUS 22,377
3%
EU 22,238
3%
IND 890
0%
OTHER 0
0%

How to Rank for '20 oz tumbler' on Etsy

Target the Right Market

The market for '20 oz tumbler' is heavily concentrated in United States, which accounts for 66% of searches and 87% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

Sellers listing under '20 oz tumbler' price between $3.50 and $60, clustering around a median of $25. The $25 – $50 range dominates at 52% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 64/100, '20 oz tumbler' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.20 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 3 words, '20 oz tumbler' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for '20 oz tumbler'

Top Etsy Listings for '20 oz tumbler'

sample of 12 results
Personalized 20 oz Tumbler, Custom Name Travel Mug, Laser Engraved Tumbler, Stainless Steel water cup, Bridesmaid Tumbler, Insulated Tumbler

Personalized 20 oz Tumbler, Custom Name Travel Mug, Laser Engraved Tumbler, Stainless Steel water cup, Bridesmaid Tumbler, Insulated Tumbler

£13.32 6,102 295,946

StepCraftStudio

Custom Printed 20oz Tumbler with full color logo - Custom Printed Travel Mug - Logo on Travel Mug - Client Gifts - Full Color Logo Swag

Custom Printed 20oz Tumbler with full color logo - Custom Printed Travel Mug - Logo on Travel Mug - Client Gifts - Full Color Logo Swag

$27.76 845 42,919

TheLasercraftCompany

Personalized Tumbler, 20 OZ Tumbler, Custom Tumbler, Stainless Steel Mug, Laser Engraved Tumbler, Monogram Tumbler, Travel Mug, Insulated

Personalized Tumbler, 20 OZ Tumbler, Custom Tumbler, Stainless Steel Mug, Laser Engraved Tumbler, Monogram Tumbler, Travel Mug, Insulated

$24.00 616 49,264

CRUCupsStore

Cruise ship party gifts, Personalized 20oz Tumbler, Custom Travel Mug, Laser Engraved Tumbler, Stainless Steel water cup, Bridesmaid Tumbler

Cruise ship party gifts, Personalized 20oz Tumbler, Custom Travel Mug, Laser Engraved Tumbler, Stainless Steel water cup, Bridesmaid Tumbler

£13.32 417 33,492

StepCraftStudio

Personalized Kpop 20oz Tumbler: Stainless Steel Water Bottle

Personalized Kpop 20oz Tumbler: Stainless Steel Water Bottle

$32.00 246 14,845

BellaFestaDesign

Personalized 20oz Tumbler: Checkered Pattern, Stainless Steel Water Bottle

Personalized 20oz Tumbler: Checkered Pattern, Stainless Steel Water Bottle

$32.00 81 3,808

BellaFestaDesign

Personalized 20 oz Tumbler, Travel Mug, Custom Tumbler, Laser Engraved Tumbler, Stainless Steel Mug, Monogram Tumbler, Travel Coffee Cup

Personalized 20 oz Tumbler, Travel Mug, Custom Tumbler, Laser Engraved Tumbler, Stainless Steel Mug, Monogram Tumbler, Travel Coffee Cup

$24.00 65 5,246

CRUCupsStore

Laser Engraved 20 OZ Tumbler with Name & Birth Flower, Custom Travel Mug for Her, Personalized Insulated Tumbler Christmas Gift, Slider Lid

Laser Engraved 20 OZ Tumbler with Name & Birth Flower, Custom Travel Mug for Her, Personalized Insulated Tumbler Christmas Gift, Slider Lid

$24.90 62 3,639

creativeintheclouds

Personalised 20oz Tumbler with Metal Straw – Includes Free Gift Box- R Bull- Pink

Personalised 20oz Tumbler with Metal Straw – Includes Free Gift Box- R Bull- Pink

£12.95 53 2,473

MyGiftStation

Custom 20 oz Tumbler Handle, Comfortable Grip, Durable & Stylish, Multiple Colors to choose from. PLEASE READ INSTRUCTIONS!!

Custom 20 oz Tumbler Handle, Comfortable Grip, Durable & Stylish, Multiple Colors to choose from. PLEASE READ INSTRUCTIONS!!

$15.00 41 2,668

BrandisCustomCraft

Chris Brown Inspired 20oz Tumbler | Breezy Vibes Only

Chris Brown Inspired 20oz Tumbler | Breezy Vibes Only

$25.00 29 800

JShavonClothing

Purple and Gold Agate Milky Way *FAUX* Glitter 20oz Tumbler with Straw

Purple and Gold Agate Milky Way *FAUX* Glitter 20oz Tumbler with Straw

$32.00 23 493

CraftnCreationbyK

Frequently Asked Questions About '20 oz tumbler'

'20 oz tumbler' receives 4,400 monthly searches globally. That's substantial demand, but with 801,899 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (66%) comes from United States.

There are 801,899 Etsy listings competing for '20 oz tumbler'. With a difficulty score of 64/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'20 oz tumbler' has a keyword difficulty of 64/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for '20 oz tumbler' products range from $3.50 to $60. The median is $25 and the average is $24.84. 52% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 66% of searches for '20 oz tumbler'. Canada and United Kingdom also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place '20 oz tumbler' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside '20 oz tumbler' include '20oz tumbler' and 'tumbler'.

The cost per click for '20 oz tumbler' is $1.20. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords Related to '20 oz tumbler'

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