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Keyword overview Updated Oct 14, 2026

20oz tumbler

'20oz tumbler' is a highly searched keyword with 1,600 average monthly searches. It has heavy competition on Etsy with 549,456 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 64/100, ranking for '20oz tumbler' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.98 and $65, with most priced around $3.99. The estimated cost per click for '20oz tumbler' is $1.77 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

1,600

High volume

Competition

724,752

High competition

Cost per click

$1.77

High ad competition

Keyword difficulty

64/100

Moderate

'20oz tumbler' search trend

Monthly searches

MonthSearches
September 20251,600
October 20251,600
November 20251,900
December 20252,400
January 20261,600
February 20261,300
March 20261,600
April 20261,300
May 20261,600
June 20261,600
July 20261,600
August 20261,600

How much does '20oz tumbler' cost on Etsy?

Under $10 72%
$10 – $25 6%
$25 – $50 21%
$50 – $100 1%
$100+ 0%

68 listings · USD

Search volume by country

1,600
USA 1,000
62%
UK 140
9%
CAN 90
6%
AUS 70
4%
OTHER 300
19%

Competition by country

724,752
USA 645,961
89%
CAN 31,847
4%
UK 24,006
3%
AUS 22,051
3%
IND 887
0%
OTHER 0
0%

How to rank for '20oz tumbler' on Etsy

Target the right market

The market for '20oz tumbler' is heavily concentrated in United States, which accounts for 62% of searches and 89% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for '20oz tumbler' is unusually wide — from $1.98 up to $65. The median sits at $3.99, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 72% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking difficulty

With a difficulty score of 64/100, '20oz tumbler' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.77 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'20oz tumbler' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like '20oz tumbler wrap' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for '20oz tumbler'

Top Etsy listings for '20oz tumbler'

Sample of 12 results
Personalized 20oz tumbler, Custom Tumbler, beach travel mug, skinny tumbler, Sport Soccer Team Merch Logo, Coworker Group Event Gifts

Personalized 20oz tumbler, Custom Tumbler, beach travel mug, skinny tumbler, Sport Soccer Team Merch Logo, Coworker Group Event Gifts

$10.80 1,433 107,270

Dosilasol

Personalized Painted 20oz Tumbler, Add Your Logo, Full Color Logo, Bulk Tumblers, Custom Printed Color, UV Printed, Travel Mug, Coffee Mugs

Personalized Painted 20oz Tumbler, Add Your Logo, Full Color Logo, Bulk Tumblers, Custom Printed Color, UV Printed, Travel Mug, Coffee Mugs

$16.99 345 21,944

BOSSCustomWorks

Characters Halloween Tumbler Wrap Png, Horror Halloween 20oz Tumbler Png, Movie Killers Halloween, Couple Halloween Party Png, Digital File

Characters Halloween Tumbler Wrap Png, Horror Halloween 20oz Tumbler Png, Movie Killers Halloween, Couple Halloween Party Png, Digital File

$3.20 152 1,497

IreQueen

Personalized 20oz Tumbler, Custom Your LOGO any text design, Gifts for Her, Bridesmaid Gifts, Birthday Cup, Cooperate Gift Mug

Personalized 20oz Tumbler, Custom Your LOGO any text design, Gifts for Her, Bridesmaid Gifts, Birthday Cup, Cooperate Gift Mug

£13.32 119 9,148

StepCraftStudio

Cartoon Characters 20 oz Skinny Tumbler Sublimation, Cartoon 20oz Tumbler Png, Movies Characters Straight and Taper Tumbler Wrap

Cartoon Characters 20 oz Skinny Tumbler Sublimation, Cartoon 20oz Tumbler Png, Movies Characters Straight and Taper Tumbler Wrap

VND 120000.00 95 630

CooWearStore

200+ Hello Kitten Tumbler Wrap, 20oz Tumbler Wrap Sublimation, Cartoon Tumbler Wrap, 20oz Tumbler Wrap, Premium Kitten Tumbler Wrap Bundle

200+ Hello Kitten Tumbler Wrap, 20oz Tumbler Wrap Sublimation, Cartoon Tumbler Wrap, 20oz Tumbler Wrap, Premium Kitten Tumbler Wrap Bundle

TRY 219.00 92 10,434

MlsDigitalArt

Horror 20oz Tumbler Wrap PNG | Pink Gothic Sublimation Design | Creepy Cute Halloween Digital Download

Horror 20oz Tumbler Wrap PNG | Pink Gothic Sublimation Design | Creepy Cute Halloween Digital Download

$3.99 72 554

Novacraftse

Detroit 20oz Skinny Tumbler Wrap PNG, Sport 20oz Tumbler PNG, Football Helmet Sublimation Tumbler PNG Digital Download, Instant Download

Detroit 20oz Skinny Tumbler Wrap PNG, Sport 20oz Tumbler PNG, Football Helmet Sublimation Tumbler PNG Digital Download, Instant Download

$3.50 60 735

GalaxyWrapHub

Pokémon Trading Cards and Friends 20oz Tumbler

Pokémon Trading Cards and Friends 20oz Tumbler

$26.95 53 607

DaydreamStudioEst21

Sarcastic 20oz Tumbler Laser File, Funny 20oz Tumbler Laser Engraving Wrap, 20oz Laser Engraved Svg, Laser Engraving Design

Sarcastic 20oz Tumbler Laser File, Funny 20oz Tumbler Laser Engraving Wrap, 20oz Laser Engraved Svg, Laser Engraving Design

$4.44 43 674

HengChhayShop

Slayin or Sleighin Christmas 20oz Skinny Tumbler Png, True Crime 20oz Tumbler Png, Halloween Straight and Taper Tumbler Wrap

Slayin or Sleighin Christmas 20oz Skinny Tumbler Png, True Crime 20oz Tumbler Png, Halloween Straight and Taper Tumbler Wrap

VND 100000.00 41 320

MuseMadeShop

Set of 20 Halloween Tumbler Laser SVGs, Spooky Vibes 20oz Tumbler Full Wrap Laser Svg,Halloween Tumbler SVG,Tumbler Laser File,Halloween SVG

Set of 20 Halloween Tumbler Laser SVGs, Spooky Vibes 20oz Tumbler Full Wrap Laser Svg,Halloween Tumbler SVG,Tumbler Laser File,Halloween SVG

£16.00 36 828

RainbowSublimationCo

Frequently asked questions about '20oz tumbler'

How much search demand does '20oz tumbler' get?

'20oz tumbler' receives 1,600 monthly searches globally. That's substantial demand, but with 549,456 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (62%) comes from United States.

How saturated is the market for '20oz tumbler'?

There are 549,456 Etsy listings competing for '20oz tumbler'. With a difficulty score of 64/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

Is '20oz tumbler' worth targeting for my Etsy shop?

'20oz tumbler' has a keyword difficulty of 64/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for '20oz tumbler' products?

Prices for '20oz tumbler' products range from $1.98 to $65. The median is $3.99 and the average is $11.27. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 72% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for '20oz tumbler'?

United States generates 62% of searches for '20oz tumbler'. United Kingdom and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for '20oz tumbler'?

Since '20oz tumbler' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside '20oz tumbler' include '20oz tumbler wrap' and 'tumbler wrap png'.

How commercially valuable is '20oz tumbler'?

The cost per click for '20oz tumbler' is $1.77. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is '20oz tumbler' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords related to '20oz tumbler'

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