wordpress theme

'wordpress theme' receives 246,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 2,900 Etsy listings competing for 'wordpress theme'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'wordpress theme' has a keyword difficulty of 12/100 (easy). Combined with a median product price of $33.49, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'wordpress theme' products range from $1.20 to $347. The median is $33.49 and the average is $48.10. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.

United States generates 37% of searches for 'wordpress theme'.

Since 'wordpress theme' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'wordpress theme' include 'wordpress template' and 'website template'.

The cost per click for 'wordpress theme' is $1.30. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Search volume rose 643% between August 2025 and July 2026. A 643% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2026.