wordpress

'wordpress' receives 1,830,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 5,113 Etsy listings competing for 'wordpress'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United States sellers (79%), while demand is strongest in European Union — a gap worth exploiting.

'wordpress' has a keyword difficulty of 16/100 (easy). Combined with a median product price of $26.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'wordpress' products range from $1 to $179. The median is $26.50 and the average is $43.91. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

European Union generates 20% of searches for 'wordpress'. United States and India also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'wordpress' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'wordpress' include 'wordpress theme' and 'wordpress template'.

The cost per click for 'wordpress' is $2.80. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 33% between August 2025 and July 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.