wellbeing
'wellbeing' is a highly searched keyword with 201,000 average monthly searches. It has moderate competition on Etsy with 46,851 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 35/100, ranking for 'wellbeing' is achievable but competitive — there are 46,851 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.39 and $49.99, with most priced around $9.49. The estimated cost per click for 'wellbeing' is $1.37 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
201,000
Competition
46,851
Cost Per Click
$1.37
Keyword Difficulty
35/100
Moderate
'wellbeing' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 201,000 |
| August 2025 | 201,000 |
| September 2025 | 246,000 |
| October 2025 | 246,000 |
| November 2025 | 246,000 |
| December 2025 | 201,000 |
| January 2026 | 301,000 |
| February 2026 | 201,000 |
| March 2026 | 201,000 |
| April 2026 | 201,000 |
| May 2026 | 201,000 |
| June 2026 | 165,000 |
How Much Does 'wellbeing' Cost on Etsy?
18 listings · USD
Search Volume by Country
201,000Competition by Country
46,851How to Rank for 'wellbeing' on Etsy
Target the Right Market
United States leads both search demand (16%) and competition (38%) for 'wellbeing', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price Competitively
The price range for 'wellbeing' is unusually wide — from $2.39 up to $49.99. The median sits at $9.49, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 56% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.
Ranking Difficulty
With a difficulty score of 35/100, 'wellbeing' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.37 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'wellbeing' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'mental health' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'wellbeing'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
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Top Etsy Listings for 'wellbeing'
sample of 12 results
Colourful Positive Affirmation Cards | Wellbeing Gift | Mindfulness Cards | Healing Self Care Mantras | Positivity | Inspirational Quotes
FleursOnSunday
Wellbeing Coach Ebook Template: 250-Page Holistic Workbook (Canva, PDF)
WilloeStudio
Big Girl Pants keyring, mental health and well-being gift, positivity gift, cheer up
Livandmegifts
Personalized A5 Wellbeing Journal: Mental Health & Self-Care Diary
MjwMediaDesigns
Wellbeing Logo - Meditation Branding - Mystic Logo - Gold Wings Logo - Premade Logo Design - Nature Logo - Logo Design and Branding Package
BrandAngelStudio
Mental Health BINGO Game Kit, Wellness, Well-being Activity, Student, Workplace, Counselor, Social Work, Coping Skills (DIGITAL PRINTABLE)
CognicHealth
Vegan Gift Set | Vegan Wellbeing Gift Set | Vegan Gift Box | Vegan Gift | Sustainable Vegan Gift | Vegan Cheer Up Gift | Vegan Birthday Set
PopUpPoetryShop
Cerasee Soap - Wellbeing Soaps
WellbeingSoaps
Wellbeing Coach, Wellness Coach, Health Coach, Holistic Coach, Instagram Template, Canva Social Media, Life Coach, Nature Health & Wellness
JGTemplatesDesigns
Handmade Resin Bear Hug Token: Pocket Mental Well-being Gift
Livandmegifts
Blow trumpet every day for better well-being, dmij w trąbę, original polish poster, print, illustration, art, comfort, music, B2, 50x70 cm
zasadaposter
Violet Flower Essence: Emotional Wellbeing, Plant Spirit Medicine • Astrological Preparation
SacredEmanationsEden
Frequently Asked Questions About 'wellbeing'
'wellbeing' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 46,851 Etsy listings competing for 'wellbeing'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'wellbeing' has a keyword difficulty of 35/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'wellbeing' products range from $2.39 to $49.99. The median is $9.49 and the average is $15.91. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 56% of listings fall in the Under $10 range, which is where most buyer expectations are set.
United States generates 16% of searches for 'wellbeing'. United Kingdom and Australia also show meaningful demand.
Since 'wellbeing' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'wellbeing' include 'mental health' and 'mindfulness'.
The cost per click for 'wellbeing' is $1.37. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 18% between July 2025 and June 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords Related to 'wellbeing'
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