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Keyword overview Updated Mar 31, 2026

welcome rug

'welcome rug' is a moderately searched keyword with 1,000 average monthly searches. It has heavy competition on Etsy with 85,255 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 54/100, ranking for 'welcome rug' is achievable but competitive — search volume (1,000/mo) is moderate, so the available traffic is split among 85,255 listings. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.99 and $672, with most priced around $48.99. The estimated cost per click for 'welcome rug' is $1.19 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

1,000

Medium volume

Competition

85,255

High competition

Cost per click

$1.19

High ad competition

Keyword difficulty

54/100

Moderate

'welcome rug' search trend

Monthly searches

MonthSearches
October 20251,000
November 20251,000
December 20251,000
January 20261,000
February 20261,000
March 20261,000
April 20261,000
May 20261,300
June 20261,000
July 20261,000
August 20261,300
September 20261,000

How much does 'welcome rug' cost on Etsy?

Under $10 1%
$10 – $25 18%
$25 – $50 36%
$50 – $100 15%
$100+ 29%

85 listings · USD

Search volume by country

1,000
USA 590
59%
OTHER 410
41%

Competition by country

85,255
USA 72,806
85%
UK 5,788
7%
OTHER 6,661
8%

How to rank for 'welcome rug' on Etsy

Target the right market

United States leads both search demand (59%) and competition (85%) for 'welcome rug', but neither is overwhelmingly dominant.

Price competitively

The price range for 'welcome rug' is unusually wide — from $3.99 up to $672. The median sits at $48.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (36% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 54/100, 'welcome rug' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.19 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'welcome rug' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'housewarming gift' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'welcome rug'

Top Etsy listings for 'welcome rug'

Sample of 12 results
Doormat Gift For People Who Love To Travel - Arrivals And Departures Plane Welcome Rug - Funny Pilot Air Stewardess Mat - Housewarming Gift

Doormat Gift For People Who Love To Travel - Arrivals And Departures Plane Welcome Rug - Funny Pilot Air Stewardess Mat - Housewarming Gift

$29.90 236 4,426

Customat

1:6 Dollhouse Doormat, Miniature "Welcome" Rug

1:6 Dollhouse Doormat, Miniature "Welcome" Rug

€5.00 165 1,983

BozannaStore

PATTERN:Welcome Rug Hooking Pattern on linen

PATTERN:Welcome Rug Hooking Pattern on linen

$150.00 152 2,732

TwoOldCrowsNJ

You're On Beach Time Now Welcome Rug, Coastal Doormat with Seashells and Starfish

You're On Beach Time Now Welcome Rug, Coastal Doormat with Seashells and Starfish

$48.99 54 1,836

AquaMagnolia

2x3,Small Oushak Rug,Welcome Rug,Entry Rug,Door Mat,Bathroom Rugs,2x3 Rug,Small Rug,Vintage Mat Rugs,Turkish Bath Mats,2x3 Small Rug,CK-96

2x3,Small Oushak Rug,Welcome Rug,Entry Rug,Door Mat,Bathroom Rugs,2x3 Rug,Small Rug,Vintage Mat Rugs,Turkish Bath Mats,2x3 Small Rug,CK-96

$180.00 54 1,035

ZuiverRugs

Welcome doormat in multiple languages, welcome rug in different language, new home housewarming gift, inclusive gift, personalized welcome

Welcome doormat in multiple languages, welcome rug in different language, new home housewarming gift, inclusive gift, personalized welcome

$30.00 37 2,121

2DayGiftsCo

1:6 Dollhouse Doormat - Miniature “WELCOME” Rug. Fits for 12 inch Dolls.

1:6 Dollhouse Doormat - Miniature “WELCOME” Rug. Fits for 12 inch Dolls.

€5.00 33 186

BozannaStore

Easter Bunny Doormat  Flocked Coir Welcome Rug for Entryway  Spring Gift Decor

Easter Bunny Doormat Flocked Coir Welcome Rug for Entryway Spring Gift Decor

$24.00 32 507

DoormatDecor

Doormat, Retro RPG menu, Welcome Rug, Living Room Mat, Bath Room Doormat, Playing Game Mat, Knock, Magic,Run, Ruggable Rugs, Bathroom Rugs

Doormat, Retro RPG menu, Welcome Rug, Living Room Mat, Bath Room Doormat, Playing Game Mat, Knock, Magic,Run, Ruggable Rugs, Bathroom Rugs

$108.68 26 434

PrayerRugPalace

Coir Welcome Door mat with Cat Outline | Door mat | Welcome Rug | Front door Mat

Coir Welcome Door mat with Cat Outline | Door mat | Welcome Rug | Front door Mat

£12.65 26 432

Hairyworm

Pennywise Rug,  Clown Housewarming Gift, Family Welcome Rug, Custom Funny Rug, Halloween Christmas, New Year Holiday Decor,Modern Rug Carpet

Pennywise Rug, Clown Housewarming Gift, Family Welcome Rug, Custom Funny Rug, Halloween Christmas, New Year Holiday Decor,Modern Rug Carpet

$67.71 24 617

HomeDecorCarpet

Vintage Good Shepherd Latch Hook Kit Watermelon Welcome Rug Kit 20x30 Sealed Craft DIY

Vintage Good Shepherd Latch Hook Kit Watermelon Welcome Rug Kit 20x30 Sealed Craft DIY

$24.99 23 100

Alittle2Vintage

Frequently asked questions about 'welcome rug'

How much search demand does 'welcome rug' get?

'welcome rug' receives 1,000 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (59%) comes from United States.

How saturated is the market for 'welcome rug'?

There are 85,255 Etsy listings competing for 'welcome rug'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'welcome rug' worth targeting for my Etsy shop?

'welcome rug' has a keyword difficulty of 54/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'welcome rug' products?

Prices for 'welcome rug' products range from $3.99 to $672. The median is $48.99 and the average is $85.75. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 36% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'welcome rug'?

United States generates 59% of searches for 'welcome rug'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'welcome rug'?

Since 'welcome rug' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'welcome rug' include 'housewarming gift' and 'door mat'.

How commercially valuable is 'welcome rug'?

The cost per click for 'welcome rug' is $1.19. High ad competition combined with a median product price of $48.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'welcome rug' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around May 2026.

Keywords related to 'welcome rug'

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