welcome mat
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Monthly Search Volume
33,100
Competition
89,400
Cost Per Click
$0.84
Keyword Difficulty
46/100
Moderate
'welcome mat' Search Trend
| Month | Searches |
|---|---|
| May 2025 | 33,100 |
| June 2025 | 33,100 |
| July 2025 | 33,100 |
| August 2025 | 33,100 |
| September 2025 | 33,100 |
| October 2025 | 27,100 |
| November 2025 | 27,100 |
| December 2025 | 27,100 |
| January 2026 | 27,100 |
| February 2026 | 27,100 |
| March 2026 | 33,100 |
| April 2026 | 33,100 |
How Much Does 'welcome mat' Cost on Etsy?
86 listings · USD
Search Volume by Country
33,100Competition by Country
89,400How to Rank for 'welcome mat' on Etsy
Target the Right Market
United States leads both search demand (55%) and competition (80%) for 'welcome mat', but neither is overwhelmingly dominant. Australia and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price Competitively
Sellers listing under 'welcome mat' price between $19.99 and $83.58, clustering around a median of $40. The $25 – $50 range dominates at 72% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 46/100, 'welcome mat' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $40, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization Tips
'welcome mat' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'housewarming gift' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'welcome mat'
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Video Generator
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Top Etsy Listings for 'welcome mat'
sample of 12 results
Home Sweet Apartment Doormat, Welcome Mat, Housewarming Gift, Welcome Doormat, Funny Doormat, Cute Doormat, Front Door Mat, Home Sweet Home
HamlinRowShop
Welcome to Nana and Papa House | Custom Welcome Mat | Cheerful Gift | Personalized Doormat | Housewarming Gift | Grandma and Grandpa Gift
MatSupplyCo
Custom Coir Doormat: Personalized Family Name Welcome Mat
BlackButterflySigns
No Thanks Doormat, Funny Door Mat, Go Away Doormat, Funny Doormat, Funny Welcome Mat, Personalized Door Mat, No Soliciting Doormat
HamlinRowShop
Funny Dog Doormat: Hand-Painted Coir Welcome Mat
pumpkinheaddesignuk
Aloha Hawaiian Doormat, Mahalo Welcome Mat, Beach House Decor, Housewarming Gift
HomeboundSociety
Door Mat; Welcome Mat
GEOCRAFTSCreations
Que onda doormat, Welcome mat in spanish, Mexican Doormat, Latino Doormat, What's up doormat in Spanish. Que onda mat. Home decor in Spanish
LaChiquitaStudio
Trap House Coir Doormat, Funny Welcome Mat, Hip Hop Decor
CCDesignsByCornesha
Dog Paw Home Doormat - Coir Welcome Mat, Dog Lovers
DiceCubeCo
Take a Hike Doormat / Welcome Mat / Hiker / Mountains / Outdoorsman / Hostess Gift / Summer / Summertime / Wedding Gift / Birthday Gift
CocoandBass
Christmas Doormat, Christmas Decor, Personalized Doormat, Welcome Mat, Funny Doormat, Housewarming gift, Custom Doormat, Holiday Decor
EnchantingPatina
Frequently Asked Questions About 'welcome mat'
'welcome mat' receives 33,100 monthly searches globally. That's substantial demand, but with 89,400 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from United States.
There are 89,400 Etsy listings competing for 'welcome mat'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'welcome mat' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'welcome mat' products range from $19.99 to $83.58. The median is $40 and the average is $42.04. 72% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 55% of searches for 'welcome mat'. Australia and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'welcome mat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'welcome mat' include 'housewarming gift' and 'doormat'.
The cost per click for 'welcome mat' is $0.84. High ad competition combined with a median product price of $40 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume held steady between May 2025 and April 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around May 2025.
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