water repellent
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Monthly Search Volume
27,100
Competition
5,610
Cost Per Click
$0.41
Keyword Difficulty
26/100
Easy
'water repellent' Search Trend
| Month | Searches |
|---|---|
| April 2025 | 18,100 |
| May 2025 | 22,200 |
| June 2025 | 18,100 |
| July 2025 | 22,200 |
| August 2025 | 22,200 |
| September 2025 | 27,100 |
| October 2025 | 33,100 |
| November 2025 | 33,100 |
| December 2025 | 27,100 |
| January 2026 | 27,100 |
| February 2026 | 22,200 |
| March 2026 | 22,200 |
Search Volume by Country
27,100Competition by Country
5,610How to Rank for 'water repellent' on Etsy
Target the Right Market
United States leads both search demand (11%) and competition (41%) for 'water repellent', but neither is overwhelmingly dominant.
Ranking Difficulty
With a difficulty score of 26/100, 'water repellent' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'water repellent' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'water repellent'
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'water repellent'
'water repellent' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 5,610 Etsy listings competing for 'water repellent'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.
'water repellent' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
United States generates 11% of searches for 'water repellent'.
Since 'water repellent' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
The cost per click for 'water repellent' is $0.41. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Search volume rose 23% between April 2025 and March 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around October 2025.
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