water repellent

'water repellent' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 10,779 Etsy listings competing for 'water repellent'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'water repellent' has a keyword difficulty of 28/100 (easy). Combined with a median product price of $26.56, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'water repellent' products range from $5.05 to $113. The median is $26.56 and the average is $37.10. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 44% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

European Union generates 20% of searches for 'water repellent'. United States and United Kingdom also show meaningful demand.

Since 'water repellent' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'water repellent' include 'wasserabweisend' and 'outdoor fabric'.

The cost per click for 'water repellent' is $0.36. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.