water repellent
'water repellent' is a highly searched keyword with 27,100 average monthly searches. It has moderate competition on Etsy with 10,779 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 27/100, 'water repellent' is relatively easy to rank for because the 27,100 monthly searches far outweigh the competition. Products in this category typically sell between $5.05 and $113, with most priced around $26.56. The estimated cost per click for 'water repellent' is $0.35 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
27,100
Competition
12,846
Cost per click
$0.35
Keyword difficulty
27/100
Easy
'water repellent' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 27,100 |
| October 2025 | 33,100 |
| November 2025 | 33,100 |
| December 2025 | 27,100 |
| January 2026 | 27,100 |
| February 2026 | 22,200 |
| March 2026 | 22,200 |
| April 2026 | 18,100 |
| May 2026 | 22,200 |
| June 2026 | 22,200 |
| July 2026 | 18,100 |
| August 2026 | 22,200 |
How much does 'water repellent' cost on Etsy?
36 listings · USD
Search volume by country
27,100Competition by country
12,846How to rank for 'water repellent' on Etsy
Target the right market
European Union leads both search demand (20%) and competition (74%) for 'water repellent', but neither is overwhelmingly dominant. United States and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'water repellent' is unusually wide — from $5.05 up to $113. The median sits at $26.56, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 44% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 27/100, 'water repellent' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'water repellent' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wasserabweisend' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'water repellent'
Generate Tags
Find the best tags to pair with 'water repellent' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'water repellent' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'water repellent' from scratch
Open toolVideo Generator
Turn your 'water repellent' product photos into a listing video
Open toolTop Etsy listings for 'water repellent'
Sample of 12 results
Outdoor Floor Cushion – Water-Repellent Patio & Balcony Seat, Scandinavian Garden Pillow
PatuuLiving
Water-repellent tobacco pouch 'Vulcano' - Unisex Hand rolling tobacco pouch with compartments for filter tips, rolling paper & lighter
LaIndustria
wasserabweisendes Reiseetui mit Weltkarten motiv für Globetrotter
Emilinchen
Wasserabweisende Wickelunterlage, Wickelauflage Uni hell beige
Antalin
Blue Boho Patchwork Water Repellent Car Trash Bag-Auto Garbage Bag – Headrest & Center Console Hanging Organizer
EmbellishMePattyV
Beige Water repellent changing pad, extra Wechselauflage, unicolor changing pad
PetitBabu
Anti Cat Scratch Fabric|Water Repellent Fabric|Cat Scratch Material|Cat Proof Upholstery Fabric|Cat Claw Protector Fabric
LuxurySofabric
extra Wechselauflage, Water repellent changing pad, polka dot diaper changing pad
PetitBabu
Waterrepellent - wasserabweisender Stoff ab 0,5m (9,50/m)
DerStoffHandel
Hundedecke Outdoor – Wasserabweisend, Gepolstert und Waschbar – Für Reisen, Wanderung & Restaurant
MANUFACTICAstore
Tatami rush rug carpet water-repellent TD44
TokioDesignCo
Leopard Print Dachshund Fleece Jumper: Water Repellent Dog Suit
Cornishk9LTD
Frequently asked questions about 'water repellent'
How much search demand does 'water repellent' get?
'water repellent' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'water repellent'?
There are 10,779 Etsy listings competing for 'water repellent'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'water repellent' worth targeting for my Etsy shop?
'water repellent' has a keyword difficulty of 27/100 (easy). Combined with a median product price of $26.56, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'water repellent' products?
Prices for 'water repellent' products range from $5.05 to $113. The median is $26.56 and the average is $37.10. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 44% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
Which countries have the most demand for 'water repellent'?
European Union generates 20% of searches for 'water repellent'. United States and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'water repellent'?
Since 'water repellent' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'water repellent' include 'wasserabweisend' and 'outdoor fabric'.
How commercially valuable is 'water repellent'?
The cost per click for 'water repellent' is $0.35. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'water repellent' seasonal or trending?
Search volume dropped 18% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'water repellent'
Tags
Materials
Ready to stand out?
Join 500,000+ Etsy sellers growing with RankHero.
Start freeNo credit card required