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Keyword overview Updated Oct 13, 2026

vinyl floor mat

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Monthly search volume

5,400

High volume

Competition

13,469

Medium competition

Cost per click

$1.40

High ad competition

Keyword difficulty

32/100

Easy

'vinyl floor mat' search trend

Monthly searches

MonthSearches
September 20255,400
October 20255,400
November 20255,400
December 20255,400
January 20265,400
February 20265,400
March 20266,600
April 20265,400
May 20265,400
June 20265,400
July 20265,400
August 20266,600

How much does 'vinyl floor mat' cost on Etsy?

Under $10 0%
$10 – $25 15%
$25 – $50 65%
$50 – $100 2%
$100+ 18%

40 listings · USD

Search volume by country

5,400
EU 90
2%
OTHER 5,310
98%

Competition by country

13,469
EU 9,317
69%
UK 85
1%
OTHER 4,067
30%

How to rank for 'vinyl floor mat' on Etsy

Target the right market

European Union leads both search demand (2%) and competition (69%) for 'vinyl floor mat', but neither is overwhelmingly dominant.

Price competitively

The price range for 'vinyl floor mat' is unusually wide — from $12 up to $450. The median sits at $48, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 65% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 32/100, 'vinyl floor mat' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.40 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'vinyl floor mat' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'vinyl floor mat'

Top Etsy listings for 'vinyl floor mat'

Sample of 12 results
Green &Azure  Kitchen Vinyl floor mat, Oriental Moroccan design, living room decor,bathroom mat, waterproof, easy to clean, custom size #212

Green &Azure Kitchen Vinyl floor mat, Oriental Moroccan design, living room decor,bathroom mat, waterproof, easy to clean, custom size #212

$20.00 249 24,009

VanillHomeDecor

Branch From By William Morris Vinyl Floor Mat, Beige Vinyl Mat, Gray Vinyl Rug, Retro Linoleum Rug, Floor Mat, Livingroom Rug, Art Mat

Branch From By William Morris Vinyl Floor Mat, Beige Vinyl Mat, Gray Vinyl Rug, Retro Linoleum Rug, Floor Mat, Livingroom Rug, Art Mat

€39.99 214 8,409

RuggedRugStore

Geometric Tile Vinyl Floor Mat | Waterproof Gold & Grey Kitchen Runner Rug

Geometric Tile Vinyl Floor Mat | Waterproof Gold & Grey Kitchen Runner Rug

£70.00 204 10,342

Vinyluxrugs

Vinyl Floor Mat in Moroccan Tile Pattern, Kitchen Rug Runner, Linoleum Flooring Mat, Multi Coloured Morocco Rug, Decorative Mat - Marrakesh

Vinyl Floor Mat in Moroccan Tile Pattern, Kitchen Rug Runner, Linoleum Flooring Mat, Multi Coloured Morocco Rug, Decorative Mat - Marrakesh

£65.00 172 10,369

Vinyluxrugs

Vinyl Floor Mat Watercolor, Vinyl Floor Mat Kitchen, Vinyl Rug, Floor Mat White, Watercolor Rug, White Rug

Vinyl Floor Mat Watercolor, Vinyl Floor Mat Kitchen, Vinyl Rug, Floor Mat White, Watercolor Rug, White Rug

€45.00 141 5,056

ShopDecochic

Sample, Vinyl Floor Mat, Linoleum Material, PVC Mat, Piece Of Rug, Material Check, Vinyl Rug, Vinyl Mat,

Sample, Vinyl Floor Mat, Linoleum Material, PVC Mat, Piece Of Rug, Material Check, Vinyl Rug, Vinyl Mat,

€15.40 113 11,449

SparrowFloor

Vinyl Floor Mat – Decorative PVC Rug, Anti-Slip Runner, “Victoria” by TIVA DESIGN

Vinyl Floor Mat – Decorative PVC Rug, Anti-Slip Runner, “Victoria” by TIVA DESIGN

$48.00 97 3,928

TileArtDecals

Abbas #185 Vinyl Floor Mat, Vinyl Rug, Rugs For Living Room, Kitchen Mat, Chevron, Floral Carpet, Home Decor, White, Blue, Linoleum Carpet

Abbas #185 Vinyl Floor Mat, Vinyl Rug, Rugs For Living Room, Kitchen Mat, Chevron, Floral Carpet, Home Decor, White, Blue, Linoleum Carpet

€29.99 86 1,177

CUCKOOwallsAndfloors

Winter's Tale Vinyl PVC Mat, Tiles Art, Modern Home Decor, Geometric, Vinyl Floor Mat, Vinyl Rug, Vinyl Mat, Vinyl Floor Tiles #31E

Winter's Tale Vinyl PVC Mat, Tiles Art, Modern Home Decor, Geometric, Vinyl Floor Mat, Vinyl Rug, Vinyl Mat, Vinyl Floor Tiles #31E

€28.99 84 1,517

ChinuaFlooring

Illustration By William Morris Vinyl Floor Mat, Beige Linoleum Rug, Bronze Vinyl Mat, Ornament Vinyl Rug, Floor Mat, Area Rug, Classical Rug

Illustration By William Morris Vinyl Floor Mat, Beige Linoleum Rug, Bronze Vinyl Mat, Ornament Vinyl Rug, Floor Mat, Area Rug, Classical Rug

€39.99 83 1,954

RuggedRugStore

Sprinter Van Marine Grade UV Resistance Weatherproof Woven Vinyl Floor mats

Sprinter Van Marine Grade UV Resistance Weatherproof Woven Vinyl Floor mats

$249.00 69 7,398

KEIPro

Black and White Geometric Vinyl Floor Mat: Kitchen Rug

Black and White Geometric Vinyl Floor Mat: Kitchen Rug

ILS 664.12 58 2,996

YardenasArt

Frequently asked questions about 'vinyl floor mat'

How much search demand does 'vinyl floor mat' get?

'vinyl floor mat' receives 5,400 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'vinyl floor mat'?

There are 13,469 Etsy listings competing for 'vinyl floor mat'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'vinyl floor mat' worth targeting for my Etsy shop?

'vinyl floor mat' has a keyword difficulty of 32/100 (easy). Combined with a median product price of $48, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'vinyl floor mat' products?

Prices for 'vinyl floor mat' products range from $12 to $450. The median is $48 and the average is $67.17. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 65% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

Which countries have the most demand for 'vinyl floor mat'?

European Union generates 2% of searches for 'vinyl floor mat'.

How do I get my listing to rank for 'vinyl floor mat'?

Place 'vinyl floor mat' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'vinyl floor mat' include 'vinyl flooring' and 'pvc rug'.

How commercially valuable is 'vinyl floor mat'?

The cost per click for 'vinyl floor mat' is $1.40. High ad competition combined with a median product price of $48 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'vinyl floor mat' seasonal or trending?

Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around March 2026.

Keywords related to 'vinyl floor mat'

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