Keyword Overview

unisex necklace

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Monthly Search Volume

720

Medium volume

Competition

1,563,443

High competition

Cost Per Click

$0.89

High ad competition

Keyword Difficulty

78/100

Hard

'unisex necklace' Search Trend

MonthSearches
June 20251,000
July 20251,000
August 20251,000
September 2025880
October 2025880
November 20251,000
December 2025880
January 2026390
February 2026390
March 2026480
April 2026480
May 2026480

Search Volume by Country

720
USA 480
67%
UK 70
10%
EU 20
3%
OTHER 150
21%

Competition by Country

1,563,443
USA 748,527
48%
IND 292,453
19%
EU 187,271
12%
UK 161,013
10%
CAN 70,460
5%
AUS 20,885
1%
OTHER 82,834
5%

How to Rank for 'unisex necklace' on Etsy

Target the Right Market

The market for 'unisex necklace' is heavily concentrated in United States, which accounts for 67% of searches and 48% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 78/100, 'unisex necklace' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'unisex necklace' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'unisex necklace'

Frequently Asked Questions About 'unisex necklace'

'unisex necklace' receives 720 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (67%) comes from United States.

There are 1,563,443 Etsy listings competing for 'unisex necklace'. With a difficulty score of 78/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'unisex necklace' has a keyword difficulty of 78/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

United States generates 67% of searches for 'unisex necklace'. United Kingdom and European Union also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'unisex necklace' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'unisex necklace' is $0.89. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 52% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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