pendant necklace
'pendant necklace' is a highly searched keyword with 60,500 average monthly searches. It has heavy competition on Etsy with 3,910,948 listings targeting the keyword. Search interest dropped 18% between April 2025 and March 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 58/100, ranking for 'pendant necklace' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.99 and $281.75, with most priced around $44.50. The estimated cost per click for 'pendant necklace' is $1.16 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
60,500
Competition
3,910,948
Cost Per Click
$1.16
Keyword Difficulty
58/100
Moderate
'pendant necklace' Search Trend
| Month | Searches |
|---|---|
| April 2025 | 60,500 |
| May 2025 | 74,000 |
| June 2025 | 49,500 |
| July 2025 | 60,500 |
| August 2025 | 60,500 |
| September 2025 | 60,500 |
| October 2025 | 49,500 |
| November 2025 | 60,500 |
| December 2025 | 74,000 |
| January 2026 | 49,500 |
| February 2026 | 49,500 |
| March 2026 | 49,500 |
How Much Does 'pendant necklace' Cost on Etsy?
74 listings · USD
Search Volume by Country
60,500Competition by Country
3,910,948How to Rank for 'pendant necklace' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (50%) for 'pendant necklace', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'pendant necklace' is unusually wide — from $3.99 up to $281.75. The median sits at $44.50, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (34% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 58/100, 'pendant necklace' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.16 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'pendant necklace' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'jewelry set' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'pendant necklace'
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Listing Studio
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Video Generator
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Top Etsy Listings for 'pendant necklace'
sample of 12 results
Urn Pendant Necklace Black for Ashes - Custom Engraved Cremation Jewelry and Gifts
ShinyLittleBlessings
Purple Amethyst Slab Druzy Pendant Necklace, Blue Enamel On Copper Earrings, Women's Jewelry Set, Raw Amethyst, Boho Jewelry
PortalsMagicCloset
Ruby jewellery set, Red crystal earrings, Ruby pendant necklace, Bridesmaid gift, Teardrop crystal earrings, Rose gold earrings
MalisaJewellery
Pink Fire Opal Long Oval Earring And Pendant Necklace Set/Handmade In USA
SilverhelixDesigns
Handmade Ceramic Jewelry Set: Bird Pendant Necklace and Earrings
XumaruCeramicArt
Italian Pendant Necklace & Earrings From 1950
LaceandProsecco
Ivory cream Swarovski pearls crystals, silver pendant necklace earrings bracelet, vintage wedding bridal jewelry bridesmaid accessory set
UltraVanity
Vintage Damascene Jewelry Set: 18k Gold Plated Pendant Necklace Brooch, Birds of Paradise
ArdenVintageBoutique
Azurite Malachite Long Oval Earring And Pendant Necklace Set/Handmade In USA
SilverhelixDesigns
Pink Tourmaline Pendant Necklace with Matching Earrings, October Birthstone Necklace, Sterling Silver Birthday Gift, Dainty Necklace
bcrdesigns
17 Inch Purple Amethyst Pendant Necklace with Matching Earrings
Lonesomedesigns
Vintage 1940s Pendant Necklace and Matching bracelet
VintedgeNYC
Frequently Asked Questions About 'pendant necklace'
'pendant necklace' receives 60,500 monthly searches globally. That's substantial demand, but with 3,910,948 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
There are 3,910,948 Etsy listings competing for 'pendant necklace'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'pendant necklace' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'pendant necklace' products range from $3.99 to $281.75. The median is $44.50 and the average is $56.68. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 45% of searches for 'pendant necklace'. India and United Kingdom also show meaningful demand.
Since 'pendant necklace' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'pendant necklace' include 'jewelry set' and 'gift for her'.
The cost per click for 'pendant necklace' is $1.16. High ad competition combined with a median product price of $44.50 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume dropped 18% between April 2025 and March 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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