umbrella
'umbrella' is a highly searched keyword with 1,000,000 average monthly searches. It has heavy competition on Etsy with 85,106 listings targeting the keyword. In the past year, search interest peaked in July 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 36/100, ranking for 'umbrella' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.99 and $495, with most priced around $21.49. The estimated cost per click for 'umbrella' is $0.68 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
1,000,000
Competition
85,106
Cost per click
$0.68
Keyword difficulty
36/100
Moderate
'umbrella' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 823,000 |
| November 2025 | 823,000 |
| December 2025 | 673,000 |
| January 2026 | 823,000 |
| February 2026 | 673,000 |
| March 2026 | 823,000 |
| April 2026 | 823,000 |
| May 2026 | 1,000,000 |
| June 2026 | 1,220,000 |
| July 2026 | 1,500,000 |
| August 2026 | 1,220,000 |
| September 2026 | 1,000,000 |
How much does 'umbrella' cost on Etsy?
70 listings · USD
Search volume by country
1,000,000Competition by country
85,106How to rank for 'umbrella' on Etsy
Target the right market
United States leads both search demand (16%) and competition (70%) for 'umbrella', but neither is overwhelmingly dominant.
Price competitively
The price range for 'umbrella' is unusually wide — from $0.99 up to $495. The median sits at $21.49, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (31% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 36/100, 'umbrella' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'umbrella' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'gift for her' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'umbrella'
Generate Tags
Find the best tags to pair with 'umbrella' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'umbrella' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'umbrella' from scratch
Open toolVideo Generator
Turn your 'umbrella' product photos into a listing video
Open toolTop Etsy listings for 'umbrella'
Sample of 12 results
Japanese Frog with Umbrella Poster, Woodblock Art Print
TheWorldGallery
Ivory Umbrella, Decorative, Party, Bridesmaid Umbrella, Gift, Sun Umbrella, Weddings, Bridesmaid, Home Decor, Events, Display, 32”, 24” Wide
TheHaberdasheryFan
Beach Club - Preppy Beach Chair and Umbrella - Machine Embroidery Digital Design - PES - DST - JEF - hus - exp - vp3
GardenFollyLinens
Custom Wedding Umbrella,Paper Parasol Umbrella Set,Custom Wedding Parasol,Custom Bamboo Wood Fans,Weddings,Bridal Umbrellas,Wedding Gift
MoonlightPapersCo
Beach Club Embroidery Design: Summer Umbrella, Chair (4 Sizes, Instant Download)
MinaEmbroidery
Crochet pattern Beach Umbrella (US English)
BasicLodgeShop
Black Monogram Umbrella: Personalized Vinyl Initial Umbrella
CreateInMeSC
Umbrella Corp Badge Reel
GroovyUncleSean
French Riviera Beach Print | Umbrella Coastal Wall Art | Mediterranean Digital Download Poster
ZettiePrintsCo
Japanese Umbrellas Cotton Canvas Fabric, 70" Wide, Asian Decor
SassyloFabrics
Pink Umbrella Baby Shower Rain Confetti, Baby Girl Table Decor Scatter
EneloJoleneDesigns
Red Picnic Bench Collection - Sun Umbrella - Glow In The Dark Flower Lantern - Fairy - Cake Tray - Fairy Garden Accessory -
thefairygardenUK
Frequently asked questions about 'umbrella'
How much search demand does 'umbrella' get?
'umbrella' receives 1,000,000 monthly searches globally. That's substantial demand, but with 85,106 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'umbrella'?
There are 85,106 Etsy listings competing for 'umbrella'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'umbrella' worth targeting for my Etsy shop?
'umbrella' has a keyword difficulty of 36/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'umbrella' products?
Prices for 'umbrella' products range from $0.99 to $495. The median is $21.49 and the average is $43.32. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'umbrella'?
United States generates 16% of searches for 'umbrella'.
How do I get my listing to rank for 'umbrella'?
Since 'umbrella' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'umbrella' include 'gift for her' and 'sticker'.
How commercially valuable is 'umbrella'?
The cost per click for 'umbrella' is $0.68. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'umbrella' seasonal or trending?
Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2026.
Keywords related to 'umbrella'
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