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Keyword overview Updated Oct 25, 2026

travel sleep mask

'travel sleep mask' is a moderately searched keyword with 1,000 average monthly searches. It has relatively low competition on Etsy with only 4,120 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 31/100, 'travel sleep mask' is relatively easy to rank for because only 4,120 listings compete for it, leaving plenty of room to rank. Products in this category typically sell between $1.20 and $236, with most priced around $15.89. The estimated cost per click for 'travel sleep mask' is $1.33 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

1,000

Medium volume

Competition

4,120

Low competition

Cost per click

$1.33

High ad competition

Keyword difficulty

31/100

Easy

'travel sleep mask' search trend

Monthly searches

MonthSearches
October 20251,000
November 20251,900
December 20251,600
January 20261,300
February 20261,000
March 20261,000
April 2026880
May 2026880
June 2026880
July 2026880
August 20261,000
September 20261,000

How much does 'travel sleep mask' cost on Etsy?

Under $10 32%
$10 – $25 45%
$25 – $50 15%
$50 – $100 2%
$100+ 6%

62 listings · USD

Search volume by country

1,000
USA 590
59%
OTHER 410
41%

Competition by country

4,120
USA 1,370
33%
UK 680
17%
AUS 57
1%
OTHER 2,013
49%

How to rank for 'travel sleep mask' on Etsy

Target the right market

United States leads both search demand (59%) and competition (33%) for 'travel sleep mask', but neither is overwhelmingly dominant.

Price competitively

The price range for 'travel sleep mask' is unusually wide — from $1.20 up to $236. The median sits at $15.89, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 31/100, 'travel sleep mask' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.33 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'travel sleep mask' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'travel sleep mask'

Top Etsy listings for 'travel sleep mask'

Sample of 12 results
Personalized Satin Sleeping Mask, Bachelorette Party Sleeping Mask, Travel Sleep Mask, Sleepover Birthday Eye Mask, Custom Name Sleep Masks

Personalized Satin Sleeping Mask, Bachelorette Party Sleeping Mask, Travel Sleep Mask, Sleepover Birthday Eye Mask, Custom Name Sleep Masks

$6.00 341 19,122

SoloGirlDesigns

Linen Sleep Mask, Natural Linen Eye Mask, Handmade Sleep Mask, Soft Breathable Sleep Mask, Travel Sleep Mask, Sustainable Gift

Linen Sleep Mask, Natural Linen Eye Mask, Handmade Sleep Mask, Soft Breathable Sleep Mask, Travel Sleep Mask, Sustainable Gift

€19.00 285 3,687

LUCIclothing

Custom Eye Mask | Personalized Sleep Mask | Travel Sleeping Mask | Custom Satin Mask | Bridal Party Sleep Mask | Destination Wedding Gift

Custom Eye Mask | Personalized Sleep Mask | Travel Sleeping Mask | Custom Satin Mask | Bridal Party Sleep Mask | Destination Wedding Gift

$4.00 215 12,572

ImprintandImpress

Organic Cotton Black Eye Mask, Travel Sleep Mask, Soft Adjustable Strap, Machine Washable, Self Care Gift, All Natural Sleep Aid

Organic Cotton Black Eye Mask, Travel Sleep Mask, Soft Adjustable Strap, Machine Washable, Self Care Gift, All Natural Sleep Aid

$28.00 161 6,607

peacemakerstudio

Travel Sleep Mask, Celestial Cotton Blackout (Adjustable, Soft Fit)

Travel Sleep Mask, Celestial Cotton Blackout (Adjustable, Soft Fit)

$19.95 117 1,768

KendraLeighDesigns

Eyelash Sleep Cap | Sleeping Hat & Travel Sleep Mask | Cardani Bamboo Viscose

Eyelash Sleep Cap | Sleeping Hat & Travel Sleep Mask | Cardani Bamboo Viscose

$19.99 115 4,537

HeadcoversUnlimited

Pink sleep mask, eye mask for travel, sleeping mask, wedding favors for bridesmaids

Pink sleep mask, eye mask for travel, sleeping mask, wedding favors for bridesmaids

€15.40 80 377

lalunadianna

WAKE ME for MEALS sleep mask, Handmade sleep mask, Travel sleep mask, Airplane eye mask, Gift for traveler, Gift for her, Gift for him

WAKE ME for MEALS sleep mask, Handmade sleep mask, Travel sleep mask, Airplane eye mask, Gift for traveler, Gift for her, Gift for him

$22.00 55 1,291

GOIABOUTIQUE

Airplane Embroidered Eye Mask, Airplane Embroidered Sleep Mask, Airplane Eye Mask, Airplane Sleep Mask, Travel Eye Mask, Travel Sleep Mask

Airplane Embroidered Eye Mask, Airplane Embroidered Sleep Mask, Airplane Eye Mask, Airplane Sleep Mask, Travel Eye Mask, Travel Sleep Mask

$16.00 38 1,186

MadeByMeEmbroidery

Eye Mask Crochet Pattern PDF | Easy Crochet Eye Mask | Beginner Friendly Crochet Pattern | Travel Sleep Mask Crochet | Instant Download

Eye Mask Crochet Pattern PDF | Easy Crochet Eye Mask | Beginner Friendly Crochet Pattern | Travel Sleep Mask Crochet | Instant Download

$1.99 32 187

MamaAndStitches

Silk Travel Sleep Mask | Mulberry Blackout Eye Mask for Flights | Valentine Gift

Silk Travel Sleep Mask | Mulberry Blackout Eye Mask for Flights | Valentine Gift

£26.00 30 711

Silkilinen

Sleep Mask Sewing Pattern PDF, DIY Eye Mask Pattern, Fabric Sleep Mask, Beginner Sewing Pattern, Travel Sleep Mask

Sleep Mask Sewing Pattern PDF, DIY Eye Mask Pattern, Fabric Sleep Mask, Beginner Sewing Pattern, Travel Sleep Mask

TRY 91.00 29 377

QuirkltUp

Frequently asked questions about 'travel sleep mask'

How much search demand does 'travel sleep mask' get?

'travel sleep mask' receives 1,000 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (59%) comes from United States.

How saturated is the market for 'travel sleep mask'?

There are 4,120 Etsy listings competing for 'travel sleep mask'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'travel sleep mask' worth targeting for my Etsy shop?

'travel sleep mask' has a keyword difficulty of 31/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'travel sleep mask' products?

Prices for 'travel sleep mask' products range from $1.20 to $236. The median is $15.89 and the average is $24.79. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 45% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'travel sleep mask'?

United States generates 59% of searches for 'travel sleep mask'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'travel sleep mask'?

Place 'travel sleep mask' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'travel sleep mask' include 'sleep mask' and 'travel eye mask'.

How commercially valuable is 'travel sleep mask'?

The cost per click for 'travel sleep mask' is $1.33. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'travel sleep mask' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

Keywords related to 'travel sleep mask'

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