sustainable
'sustainable' is a highly searched keyword with 550,000 average monthly searches. It has heavy competition on Etsy with 445,161 listings targeting the keyword. Search interest dropped 45% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 46/100, ranking for 'sustainable' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.24 and $1555, with most priced around $19. The estimated cost per click for 'sustainable' is $1.59 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
550,000
Competition
469,308
Cost per click
$1.59
Keyword difficulty
46/100
Moderate
'sustainable' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 673,000 |
| October 2025 | 673,000 |
| November 2025 | 550,000 |
| December 2025 | 450,000 |
| January 2026 | 673,000 |
| February 2026 | 550,000 |
| March 2026 | 550,000 |
| April 2026 | 550,000 |
| May 2026 | 450,000 |
| June 2026 | 368,000 |
| July 2026 | 368,000 |
| August 2026 | 368,000 |
How much does 'sustainable' cost on Etsy?
31 listings · USD
Search volume by country
550,000Competition by country
469,308How to rank for 'sustainable' on Etsy
Target the right market
United States leads both search demand (20%) and competition (40%) for 'sustainable', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'sustainable' is unusually wide — from $3.24 up to $1555. The median sits at $19, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (29% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 46/100, 'sustainable' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.59 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'sustainable' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'eco friendly' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'sustainable'
Generate Tags
Find the best tags to pair with 'sustainable' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'sustainable' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'sustainable' from scratch
Open toolVideo Generator
Turn your 'sustainable' product photos into a listing video
Open toolTop Etsy listings for 'sustainable'
Sample of 12 results
Box of variety Inspirational Quote Card - Mindfulness gift - assorted motivational quotes card - sustainable cards - christmas gift
PeonyLacePaperie
20PC Paperless Reusable Towels Eco-friendly Kitchen Reusable Cloth Napkin Zero Waste Home Sustainable Mother's Day GIft
KitchenTreat
SUMMER SALE Recycled Moroccan Mix & Match Tumbler/Highball Glass, Sustainable, Handmade, Handblown Glass, Coloured Glass, Home Decor
MoroccanWhite
Eco-Friendly Hemp Laptop Sleeve: Sustainable Laptop Cover (13" & 15")
Hempnath
Nachhaltige Wundernuss mit Edelstein, Mitgebsel Kindergeburtstag, Beschäftigung für Kinder, Mitbringsel, Osternest Füllung, Osterhase
satsumatra
0,98 Euro/Personalisierter nachhaltiger Holz-Kugelschreiber mit Wunschgravur Werbeartikel
Laserschmitt
Reusable Stainless Steel Metal Flosser Pick - Eco Friendly & Sustainable / Refillable with any floss / Stainless Steel
WebbersNatureShop
Sustainable Climber's Coasters Handmade from Retired Climbing Rope, Durable and Long Lasting | Unique Gift for Climbers and Boulderers
RaysClimbing
Kindergeburtstag Mitgebsel nachhaltig Schatzsuche Geschenk Kinder Füllung Gastgeschenk Kindergeburtstag
KERAMIKBRAND
Fertiger Mix Moderne Geburtstags TALER Tischdeko Konfetti Acryl | nachhaltig und wiederverwendbar | Deko Ideen Geburtstag | Konfetti Glitzer
Liebesnaht
CROCHET PATTERN Yoga Mat Bag | Ananda Yoga Mat Tote Carrier | Eco-Friendly Sustainable Yoga Gear | 4 Sizes
OffTheBeatenHook
Ethically sourced mandible earrings | jaw bone earrings | sustainable jewelry | gift for biologist | bone jewelry
ArtfulBiologistShop
Frequently asked questions about 'sustainable'
How much search demand does 'sustainable' get?
'sustainable' receives 550,000 monthly searches globally. That's substantial demand, but with 445,161 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'sustainable'?
There are 445,161 Etsy listings competing for 'sustainable'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'sustainable' worth targeting for my Etsy shop?
'sustainable' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'sustainable' products?
Prices for 'sustainable' products range from $3.24 to $1555. The median is $19 and the average is $86.92. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'sustainable'?
United States generates 20% of searches for 'sustainable'. India and European Union also show meaningful demand.
How do I get my listing to rank for 'sustainable'?
Since 'sustainable' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'sustainable' include 'eco friendly' and 'nachhaltig'.
How commercially valuable is 'sustainable'?
The cost per click for 'sustainable' is $1.59. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'sustainable' seasonal or trending?
Search volume dropped 45% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'sustainable'
Tags
Materials
Ready to stand out?
Join 500,000+ Etsy sellers growing with RankHero.
Start freeNo credit card required