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Keyword overview Updated Jul 03, 2026

supportive

'supportive' is a highly searched keyword with 60,500 average monthly searches. It has moderate competition on Etsy with 21,013 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 28/100, 'supportive' is relatively easy to rank for because the 60,500 monthly searches far outweigh the competition. Products in this category typically sell between $1 and $140.98, with most priced around $20.99. The ad market for 'supportive' has low competition among advertisers.

Monthly search volume

60,500

High volume

Competition

21,013

Medium competition

Cost per click

—

No data

Keyword difficulty

28/100

Easy

'supportive' search trend

Monthly searches

MonthSearches
September 202560,500
October 202560,500
November 202549,500
December 202549,500
January 202690,500
February 202649,500
March 202649,500
April 202649,500
May 202649,500
June 202660,500
July 202649,500
August 202649,500

How much does 'supportive' cost on Etsy?

Under $10 31%
$10 – $25 33%
$25 – $50 23%
$50 – $100 11%
$100+ 2%

61 listings · USD

Search volume by country

60,500
USA 12,100
20%
UK 2,400
4%
OTHER 46,000
76%

Competition by country

21,013
USA 17,532
83%
UK 3,153
15%
OTHER 328
2%

How to rank for 'supportive' on Etsy

Target the right market

United States leads both search demand (20%) and competition (83%) for 'supportive', but neither is overwhelmingly dominant.

Price competitively

The price range for 'supportive' is unusually wide — from $1 up to $140.98. The median sits at $20.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 28/100, 'supportive' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'supportive' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'supportive gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'supportive'

Top Etsy listings for 'supportive'

Sample of 12 results
Supportive Handmade Card, Tough Times, Thinking of You

Supportive Handmade Card, Tough Times, Thinking of You

£4.75 3,083 139,288

MadebyJennieDesign

Unhinged But Supportive Sticker | Funny and Cute Laptop Sticker | Gifts under 5 | Water Resistant | Colorful | Unique Gift Idea | Self-care

Unhinged But Supportive Sticker | Funny and Cute Laptop Sticker | Gifts under 5 | Water Resistant | Colorful | Unique Gift Idea | Self-care

$2.25 2,569 9,389

HoneyHamstore

Positive Bean Enamel Pin - Supportive, Thank You, Friendship Gift

Positive Bean Enamel Pin - Supportive, Thank You, Friendship Gift

£6.50 2,286 20,308

byKateElford

Nobody Fights Alone Bracelet, Supportive Gift for Women, Cancer Support Jewelry, Get Well Soon, Strength, Support Encouragement Fighter

Nobody Fights Alone Bracelet, Supportive Gift for Women, Cancer Support Jewelry, Get Well Soon, Strength, Support Encouragement Fighter

$42.20 1,530 72,498

ArdentFondness

Deluxe Dog Bed Lounge, Supportive Foam, Customizable Colors & Fabrics

Deluxe Dog Bed Lounge, Supportive Foam, Customizable Colors & Fabrics

$140.98 915 23,931

Joyinpet

Supportive Pokemon Sticker Set

Supportive Pokemon Sticker Set

£5.00 708 6,532

Tintreas

Supportive Sloth, Affirmation Jars with Positive Quotes to uplift and move forward

Supportive Sloth, Affirmation Jars with Positive Quotes to uplift and move forward

$23.00 692 10,176

GreenMinxCreations

Personalized Pocket Hug: Supportive Gift, Friendship Gift, Thinking of You, Made in UK

Personalized Pocket Hug: Supportive Gift, Friendship Gift, Thinking of You, Made in UK

£3.25 634 19,290

PrettyHopsAndJumps

Tough Times Card, Supportive Friend, Always Here For You Card, I've Got You, Cancer Support Card

Tough Times Card, Supportive Friend, Always Here For You Card, I've Got You, Cancer Support Card

£2.95 620 40,967

MadebyJennieDesign

Custom Dog Bed from Small to Large, Supportive Fiberfill and Orthopedic Memory Foam Cushion options, Personalized Washable Removable Cover

Custom Dog Bed from Small to Large, Supportive Fiberfill and Orthopedic Memory Foam Cushion options, Personalized Washable Removable Cover

$89.99 584 23,074

JadoreCustomPetBeds

Supportive Ring, Arthritis, Hypermobility, Joint Instability,Any Size, Tarnish Free

Supportive Ring, Arthritis, Hypermobility, Joint Instability,Any Size, Tarnish Free

£9.99 205 8,181

QuirkyGem

On Fridays We Wear Red, Military Supportive, Red Friday, American Veteran, Remember Everyone Deployed, PNG For Shirts, PNG Sublimation

On Fridays We Wear Red, Military Supportive, Red Friday, American Veteran, Remember Everyone Deployed, PNG For Shirts, PNG Sublimation

$7.98 196 2,952

KiwiartCrafts

Frequently asked questions about 'supportive'

How much search demand does 'supportive' get?

'supportive' receives 60,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'supportive'?

There are 21,013 Etsy listings competing for 'supportive'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'supportive' worth targeting for my Etsy shop?

'supportive' has a keyword difficulty of 28/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'supportive' products?

Prices for 'supportive' products range from $1 to $140.98. The median is $20.99 and the average is $25.72.

Which countries have the most demand for 'supportive'?

United States generates 20% of searches for 'supportive'.

How do I get my listing to rank for 'supportive'?

Since 'supportive' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'supportive' include 'supportive gift' and 'greeting card'.

Is 'supportive' seasonal or trending?

Search volume dropped 18% between September 2025 and August 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'supportive'

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