Keyword Overview Updated Aug 26, 2026

stoneware glaze

'stoneware glaze' is a moderately searched keyword with 880 average monthly searches. It has moderate competition on Etsy with 50,424 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 58/100, ranking for 'stoneware glaze' is achievable but competitive — there are 50,424 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $10 and $2800, with most priced around $37. The estimated cost per click for 'stoneware glaze' is $0.33 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

880

Medium volume

Competition

50,424

Medium competition

Cost Per Click

$0.33

High ad competition

Keyword Difficulty

58/100

Moderate

'stoneware glaze' Search Trend

MonthSearches
August 20251,300
September 20251,600
October 20251,000
November 2025880
December 2025720
January 2026720
February 2026880
March 2026880
April 2026590
May 2026590
June 2026390
July 2026320

How Much Does 'stoneware glaze' Cost on Etsy?

Under $10 0%
$10 – $25 24%
$25 – $50 45%
$50 – $100 21%
$100+ 10%

58 listings · USD

Search Volume by Country

880
USA 480
55%
UK 90
10%
OTHER 310
35%

Competition by Country

50,424
USA 21,018
42%
UK 6,007
12%
AUS 784
2%
OTHER 22,615
45%

How to Rank for 'stoneware glaze' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (42%) for 'stoneware glaze', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'stoneware glaze' is unusually wide — from $10 up to $2800. The median sits at $37, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 58/100, 'stoneware glaze' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $37, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization Tips

'stoneware glaze' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'stoneware' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'stoneware glaze'

Top Etsy Listings for 'stoneware glaze'

sample of 12 results
Tremar Owl Baby Bird no.6, Midcentury Stoneware Glazed Collectable, 1970s.  Made in Cornwall.

Tremar Owl Baby Bird no.6, Midcentury Stoneware Glazed Collectable, 1970s. Made in Cornwall.

£19.00 65 502

DiscoveredByRachel

large 12" North Carolina studio pottery serving bowl  signed GR  brownstone  drip glaze hand thrown stoneware glazed bowl  like new

large 12" North Carolina studio pottery serving bowl signed GR brownstone drip glaze hand thrown stoneware glazed bowl like new

$69.00 57 839

OnWinstonLane

Artist's Palette made of Stoneware, Glazed White

Artist's Palette made of Stoneware, Glazed White

$40.00 28 528

JudysCeramicStudio

snake plate | Ceramic stoneware glazed Blue, Green, Black and white printed transfer OOAK 2 choices

snake plate | Ceramic stoneware glazed Blue, Green, Black and white printed transfer OOAK 2 choices

A$109.00 23 116

LeeandGreenCeramics

Set 3 French Vintage Brown Country Stoneware Glazed Jugs Clay Pitchers

Set 3 French Vintage Brown Country Stoneware Glazed Jugs Clay Pitchers

£80.00 21 327

FrenchMaisonVintage

Ceramic Stoneware Glazed Rabbit Dishes - Symbol of Hope - Seconds - Glaze Imperfections Batch 1

Ceramic Stoneware Glazed Rabbit Dishes - Symbol of Hope - Seconds - Glaze Imperfections Batch 1

£14.00 18 178

SaraHoodArt

Ceremonial Water Well JAPANESE Stoneware Glazed Tiny Teapot and 4 Mini Teacup Set, Antique

Ceremonial Water Well JAPANESE Stoneware Glazed Tiny Teapot and 4 Mini Teacup Set, Antique

$45.00 15 152

SassySoSweetBoutique

Pot Poterie en Grès émaillé et Couvercle Provençal Vintage 1960 Contenant Cuisine Rangement Décoration Salle de bain Savon, Coton  Brosse WC

Pot Poterie en Grès émaillé et Couvercle Provençal Vintage 1960 Contenant Cuisine Rangement Décoration Salle de bain Savon, Coton Brosse WC

€36.00 14 105

audetourdebrocante

Handmade Slow feeder dog water feeding bowl wheel thrown stoneware ceramic ivory satin glaze.

Handmade Slow feeder dog water feeding bowl wheel thrown stoneware ceramic ivory satin glaze.

£52.99 13 394

CaractacusPots

Large Antique French Stoneware Glazed Confit Pot with Lid

Large Antique French Stoneware Glazed Confit Pot with Lid

£115.00 13 345

BUCKSRETROANDVINTAGE

Stoneware Glazed Pottery Berry Bowl Colander With Handles Mottled Blue Brown Handmade Hand Thrown Studio Art Pottery Artist Signed

Stoneware Glazed Pottery Berry Bowl Colander With Handles Mottled Blue Brown Handmade Hand Thrown Studio Art Pottery Artist Signed

A$79.95 12 56

LivingTheVintageEra

Vintage BAS Studio Pottery Vase – Handmade Stoneware Glazed Leaf Design

Vintage BAS Studio Pottery Vase – Handmade Stoneware Glazed Leaf Design

C$75.00 11 63

TheWestminsterAttic

Frequently Asked Questions About 'stoneware glaze'

'stoneware glaze' receives 880 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (55%) comes from United States.

There are 50,424 Etsy listings competing for 'stoneware glaze'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'stoneware glaze' has a keyword difficulty of 58/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'stoneware glaze' products range from $10 to $2800. The median is $37 and the average is $102.36. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 45% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

United States generates 55% of searches for 'stoneware glaze'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'stoneware glaze' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'stoneware glaze' include 'stoneware' and 'glazed'.

The cost per click for 'stoneware glaze' is $0.33. High ad competition combined with a median product price of $37 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 75% between August 2025 and July 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'stoneware glaze'

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