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Keyword overview Updated Oct 03, 2026

stationary

'stationary' is a highly searched keyword with 301,000 average monthly searches. It has heavy competition on Etsy with 207,479 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 44/100, ranking for 'stationary' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.25 and $75, with most priced around $16. The estimated cost per click for 'stationary' is $1.93 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly search volume

301,000

High volume

Competition

222,874

High competition

Cost per click

$1.93

Medium ad competition

Keyword difficulty

44/100

Moderate

'stationary' search trend

Monthly searches

MonthSearches
September 2025301,000
October 2025301,000
November 2025301,000
December 2025301,000
January 2026301,000
February 2026246,000
March 2026246,000
April 2026246,000
May 2026246,000
June 2026246,000
July 2026246,000
August 2026301,000

How much does 'stationary' cost on Etsy?

Under $10 32%
$10 – $25 51%
$25 – $50 15%
$50 – $100 2%
$100+ 0%

85 listings · USD

Search volume by country

301,000
USA 74,000
25%
UK 27,100
9%
EU 14,800
5%
AUS 12,100
4%
CAN 8,100
3%
OTHER 164,900
55%

Competition by country

222,874
USA 162,462
73%
UK 31,088
14%
EU 11,725
5%
CAN 11,499
5%
AUS 5,548
2%
IND 552
0%
OTHER 0
0%

How to rank for 'stationary' on Etsy

Target the right market

United States leads both search demand (25%) and competition (73%) for 'stationary', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for 'stationary' is unusually wide — from $1.25 up to $75. The median sits at $16, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 51% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 44/100, 'stationary' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.93 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'stationary' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'personalized' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'stationary'

Top Etsy listings for 'stationary'

Sample of 12 results
Mystery Stationary Korean/Japanese Grab Bags | Memo Pad, Stickers, Washi Tape, Bullet Journal Supplies, Pen Pal

Mystery Stationary Korean/Japanese Grab Bags | Memo Pad, Stickers, Washi Tape, Bullet Journal Supplies, Pen Pal

$6.99 8,407 123,740

duckybobo

Cottagecore Penpal Kit // Stationary, Penpal, Snail mail // over 40 items

Cottagecore Penpal Kit // Stationary, Penpal, Snail mail // over 40 items

$16.00 4,899 35,484

DreamInPine

Personalized Stationery | Personalized Stationary | Botanical Note Cards | Lemon Notecards | Corporate Gifts | Thank You Cards AS-1601

Personalized Stationery | Personalized Stationary | Botanical Note Cards | Lemon Notecards | Corporate Gifts | Thank You Cards AS-1601

$22.00 4,286 176,034

LemonGrace

Lined Stationery Set Snoopy and Woodstock - Stationary Writing Paper - 12 Sheets 12 Envelopes - Snail Mail Pen Pal Letters

Lined Stationery Set Snoopy and Woodstock - Stationary Writing Paper - 12 Sheets 12 Envelopes - Snail Mail Pen Pal Letters

$14.00 2,298 25,191

PenPalHQ

Couples Stationary, Personalized Stationery, Notecard Set, Stationery Set Custom Stationery, Wedding Custom Stationary Set Mother's Day Gift

Couples Stationary, Personalized Stationery, Notecard Set, Stationery Set Custom Stationery, Wedding Custom Stationary Set Mother's Day Gift

$16.75 902 32,413

TheWhiteInvite

Kawaii Studio Ghibli Sticker Sheet| Stationary| Journaling| Agenda| Planners| Decoration|Water Resistant

Kawaii Studio Ghibli Sticker Sheet| Stationary| Journaling| Agenda| Planners| Decoration|Water Resistant

$3.60 877 4,462

TheHappyDoodlerShop

Personalized Couples Stationary, Couples Name Notecard Set, Wedding Stationery Monogram Note Cards, Engagement Gift, Anniversary Present

Personalized Couples Stationary, Couples Name Notecard Set, Wedding Stationery Monogram Note Cards, Engagement Gift, Anniversary Present

$18.00 733 16,318

AnnaEmeryCo

Kids Personalized Stationary Set - Custom Folded Thank You Notecards | RAINBOW

Kids Personalized Stationary Set - Custom Folded Thank You Notecards | RAINBOW

$26.00 700 17,942

IDesignThat

Mystery Stationary Korean/Japanese Grab Bags | Book Lovers Set | 3 Sticker Sheets, 5 Bookmarks, 1 Annotating Pad, Bullet Journal Supplies

Mystery Stationary Korean/Japanese Grab Bags | Book Lovers Set | 3 Sticker Sheets, 5 Bookmarks, 1 Annotating Pad, Bullet Journal Supplies

$7.49 640 7,755

duckybobo

Couples stationary personalized | Custom note card for newlywed or anniversary gift | Luxury folded notecard stationery set | JEWEL

Couples stationary personalized | Custom note card for newlywed or anniversary gift | Luxury folded notecard stationery set | JEWEL

$29.00 561 22,486

SilhouetteBlue

Personalized Monogram Stationary Women Flat Notecard Set Colorful Girl Stationery Simple Note Cards Matching Envelopes Woman Christmas Gifts

Personalized Monogram Stationary Women Flat Notecard Set Colorful Girl Stationery Simple Note Cards Matching Envelopes Woman Christmas Gifts

$18.00 517 17,210

AnnaEmeryCo

Hydrangea Watercolor Clipart - Hydrangea Bouquet - Stationary arrangement - Hydrangea illustration - Blue Hydrangea Watercolor

Hydrangea Watercolor Clipart - Hydrangea Bouquet - Stationary arrangement - Hydrangea illustration - Blue Hydrangea Watercolor

€5.00 454 6,986

opiadesignsstudio

Frequently asked questions about 'stationary'

How much search demand does 'stationary' get?

'stationary' receives 301,000 monthly searches globally. That's substantial demand, but with 207,479 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'stationary'?

There are 207,479 Etsy listings competing for 'stationary'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'stationary' worth targeting for my Etsy shop?

'stationary' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'stationary' products?

Prices for 'stationary' products range from $1.25 to $75. The median is $16 and the average is $16.84. 51% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'stationary'?

United States generates 25% of searches for 'stationary'. United Kingdom and European Union also show meaningful demand.

How do I get my listing to rank for 'stationary'?

Since 'stationary' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'stationary' include 'personalized' and 'stationery'.

How commercially valuable is 'stationary'?

The cost per click for 'stationary' is $1.93. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'stationary' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords related to 'stationary'

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