Keyword Overview Updated Jan 19, 2026

stanley

'stanley' is a highly searched keyword with 3,350,000 average monthly searches. It has heavy competition on Etsy with 115,169 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 38/100, ranking for 'stanley' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $140, with most priced around $45. The estimated cost per click for 'stanley' is $0.23 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

3,350,000

High volume

Competition

115,169

High competition

Cost Per Click

$0.23

High ad competition

Keyword Difficulty

38/100

Moderate

'stanley' Search Trend

MonthSearches
June 20253,350,000
July 20253,350,000
August 20253,350,000
September 20253,350,000
October 20253,350,000
November 20255,000,000
December 20254,090,000
January 20263,350,000
February 20262,740,000
March 20263,350,000
April 20262,740,000
May 20262,740,000

How Much Does 'stanley' Cost on Etsy?

Under $10 23%
$10 – $25 18%
$25 – $50 11%
$50 – $100 40%
$100+ 7%

87 listings · USD

Search Volume by Country

3,350,000
USA 1,000,000
30%
UK 201,000
6%
OTHER 2,149,000
64%

Competition by Country

115,169
USA 94,801
82%
UK 6,923
6%
CAN 4,279
4%
AUS 722
1%
IND 35
0%
OTHER 8,409
7%

How to Rank for 'stanley' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (82%) for 'stanley', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'stanley' is unusually wide — from $1.99 up to $140. The median sits at $45, which is a better benchmark than the average since the spread is so large. The most populated bracket is $50 – $100 (40% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 38/100, 'stanley' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $45, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization Tips

'stanley' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'stanley accessories' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'stanley'

Top Etsy Listings for 'stanley'

sample of 12 results
Topper Tag Personalized Stanley Tumbler Name Plate Tag Accessories for H2.0 Quenchers 14oz, 20oz, 30oz, 40oz, 64oz (must indicate size)

Topper Tag Personalized Stanley Tumbler Name Plate Tag Accessories for H2.0 Quenchers 14oz, 20oz, 30oz, 40oz, 64oz (must indicate size)

$8.50 8,203 481,749

SouthernSupplyParty

Stanley Name Tag, 30 oz 40 oz, Name Plate, Lid Topper, Acrylic Name Tag, Stanley Name plate, Stanley cup topper, Stanley Accessories

Stanley Name Tag, 30 oz 40 oz, Name Plate, Lid Topper, Acrylic Name Tag, Stanley Name plate, Stanley cup topper, Stanley Accessories

$16.00 6,225 383,568

LAwoodcraftsCo

Teacher Stanley Name Plate, Pencil Tumbler Name Tag, Cup Accessories, Gifts for Teachers, Teacher Appreciation, 20oz, 30oz, 40oz

Teacher Stanley Name Plate, Pencil Tumbler Name Tag, Cup Accessories, Gifts for Teachers, Teacher Appreciation, 20oz, 30oz, 40oz

$16.00 2,895 66,961

CustomGiftopia

Cat Mom 40oz Stanley OR Generic - Laser Engraved Stainless Steel Tumbler - Kitty Mama - Cat Lover Gifts, Personalized Tumbler Wrap

Cat Mom 40oz Stanley OR Generic - Laser Engraved Stainless Steel Tumbler - Kitty Mama - Cat Lover Gifts, Personalized Tumbler Wrap

$65.00 1,924 59,361

TwoFuzzyPeaches

Cat & Mouse Tumbler | Haunting Adeline Cup | Hunting Adeline | 40oz Engraved Stanley | Haunting Adeline | H.D. Carlton | Zade Meadows

Cat & Mouse Tumbler | Haunting Adeline Cup | Hunting Adeline | 40oz Engraved Stanley | Haunting Adeline | H.D. Carlton | Zade Meadows

$45.00 1,211 28,165

IronRoseDesignsNV

Stanley Valentine // DIGITAL FILE // Stanley Topper Valentine // Tween Valentine

Stanley Valentine // DIGITAL FILE // Stanley Topper Valentine // Tween Valentine

$5.00 582 12,616

PoshPapetiere

40 OZ Hello Kitty Stanley Cup

40 OZ Hello Kitty Stanley Cup

$40.00 492 13,503

SolaraCustomJewelry

Custom Pink Glitter Stanley Tumbler

Custom Pink Glitter Stanley Tumbler

$100.00 383 7,127

SparkleEnvyCreations

The Stanley Parable Cute Homemade 1.5" (37mm) Badges and Buttons

The Stanley Parable Cute Homemade 1.5" (37mm) Badges and Buttons

£3.49 294 2,579

elytrabadges

Forks Washington Vampire Stanley Engraved Tumbler 40 oz Quencher Twilight, New Moon, Breaking Dawn Fans Team Jacob Gift Team Edward Gifts

Forks Washington Vampire Stanley Engraved Tumbler 40 oz Quencher Twilight, New Moon, Breaking Dawn Fans Team Jacob Gift Team Edward Gifts

$115.00 159 3,434

RaeBeamEngraving

Berry Truffle Heart Dragon Stanley Topper – Straw Accessory for Stanley Tumblers | Light & Dark Heart Truffle | Tumbler Accessory Charms

Berry Truffle Heart Dragon Stanley Topper – Straw Accessory for Stanley Tumblers | Light & Dark Heart Truffle | Tumbler Accessory Charms

$25.00 148 3,421

AgapeDesigns3D

Whipped Cream Stanley Topper: Fun Tumbler Lid for 30/40oz Cups

Whipped Cream Stanley Topper: Fun Tumbler Lid for 30/40oz Cups

$29.50 130 1,971

SprinkleandSpark1

Frequently Asked Questions About 'stanley'

'stanley' receives 3,350,000 monthly searches globally. That's substantial demand, but with 115,169 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 115,169 Etsy listings competing for 'stanley'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'stanley' has a keyword difficulty of 38/100 (moderate). Combined with a median product price of $45, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'stanley' products range from $1.99 to $140. The median is $45 and the average is $44.10. 40% of listings fall in the $50 – $100 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'stanley'.

Since 'stanley' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'stanley' include 'stanley accessories' and 'stanley tumbler'.

The cost per click for 'stanley' is $0.23. High ad competition combined with a median product price of $45 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'stanley'

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