sports bra
'sports bra' is a highly searched keyword with 368,000 average monthly searches. It has moderate competition on Etsy with 13,112 listings targeting the keyword. Search interest rose 22% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 20/100, 'sports bra' is relatively easy to rank for because the 368,000 monthly searches far outweigh the competition. Products in this category typically sell between $10 and $149.95, with most priced around $42. The estimated cost per click for 'sports bra' is $1.26 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
368,000
Competition
13,292
Cost per click
$1.26
Keyword difficulty
20/100
Easy
'sports bra' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 368,000 |
| October 2025 | 368,000 |
| November 2025 | 368,000 |
| December 2025 | 368,000 |
| January 2026 | 368,000 |
| February 2026 | 368,000 |
| March 2026 | 368,000 |
| April 2026 | 368,000 |
| May 2026 | 450,000 |
| June 2026 | 450,000 |
| July 2026 | 450,000 |
| August 2026 | 450,000 |
How much does 'sports bra' cost on Etsy?
88 listings · USD
Search volume by country
368,000Competition by country
13,292How to rank for 'sports bra' on Etsy
Target the right market
Search demand for 'sports bra' is strongest in India (37%), but most competing listings come from sellers in United States (79%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $42 with shipping options that appeal to India buyers. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'sports bra' is unusually wide — from $10 up to $149.95. The median sits at $42, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 65% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 20/100, 'sports bra' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'sports bra' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'workout bra' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'sports bra'
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Open toolTop Etsy listings for 'sports bra'
Sample of 12 results
Onyx Baru Sports Bra: Black Cotton Yoga Gym Top with Criss Cross Back Straps
LotusTribeClothing
Champion Low Impact Sports Bras for Women Leisure Daily Breathable Workout Bra Racerback Sports Yoga Bras Womens Sleep Wirefree Comfortable
TrackTeamProShop
FNAF Security Breach Moon drop Pattern, Longline Sports Bra
CreativeDivergent
Womens Sports Bra Yoga Workout Fitness Training Activewear Gym Training
CampMuscle
Custom Text Camo Sports Bra, Personalized Camouflage Gym Racerback Bra, Workout Stretchy Bra, Business Logo Customized Camo Top, Fitness
ADashofChic
Studio Ghibli Whimsical Fans' Dream: Soot Sprite and Sweet Konpeitō Athletic Longline Sports Bra Featuring Spirited Away Inspired Design
Dorkoz
High Impact Sports Bra: Adjustable Support for Large Chest & Plus Size
fitgameapparel
Women’s Breathable Sports Bra | Seamless Yoga Outfit | Push-Up Workout Crop | Anti-Sweat Gym Top | Fitness Wear for Exercise
InnerPeaceRealm
Crimson Space Outer Space Galaxy Nebula Sports Bra, Women's Sports Bra, Workout Bra, Yoga Bra, Sports Bra For Women, Compression Bra
AzimuthClothingStore
Betta Fish Scales | Padded Sports Bra | Blue
BreannaCooke
runPrincess - Princess Blue - Sports Bra with Removable Pads
WhiteDogOutfitters
Queer Pride Padded Sports Bra- FREE Shipping in US, Love Wins Tee, Straight Not Narrow, Gay Friendly, LGBT Pride, Love Is Love
IMHOFashion
Frequently asked questions about 'sports bra'
How much search demand does 'sports bra' get?
'sports bra' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'sports bra'?
There are 13,112 Etsy listings competing for 'sports bra'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (79%), while demand is strongest in India — a gap worth exploiting.
Is 'sports bra' worth targeting for my Etsy shop?
'sports bra' has a keyword difficulty of 20/100 (easy). Combined with a median product price of $42, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'sports bra' products?
Prices for 'sports bra' products range from $10 to $149.95. The median is $42 and the average is $42.60. 65% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
Which countries have the most demand for 'sports bra'?
India generates 37% of searches for 'sports bra'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'sports bra'?
Since 'sports bra' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'sports bra' include 'workout bra' and 'yoga bra'.
How commercially valuable is 'sports bra'?
The cost per click for 'sports bra' is $1.26. High ad competition combined with a median product price of $42 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'sports bra' seasonal or trending?
Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2026.
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