software
'software' is a highly searched keyword with 5,000,000 average monthly searches. It has moderate competition on Etsy with 28,235 listings targeting the keyword. Search interest rose 22% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 25/100, 'software' is relatively easy to rank for because the 5,000,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.75 and $148, with most priced around $19.99. The estimated cost per click for 'software' is $2.07 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
5,000,000
Competition
28,235
Cost per click
$2.07
Keyword difficulty
25/100
Easy
'software' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 5,000,000 |
| October 2025 | 5,000,000 |
| November 2025 | 5,000,000 |
| December 2025 | 5,000,000 |
| January 2026 | 5,000,000 |
| February 2026 | 5,000,000 |
| March 2026 | 5,000,000 |
| April 2026 | 5,000,000 |
| May 2026 | 5,000,000 |
| June 2026 | 5,000,000 |
| July 2026 | 5,000,000 |
| August 2026 | 6,120,000 |
How much does 'software' cost on Etsy?
71 listings · USD
Search volume by country
5,000,000Competition by country
28,235How to rank for 'software' on Etsy
Target the right market
Search demand for 'software' is strongest in European Union (7%), but most competing listings come from sellers in United States (63%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $19.99 with shipping options that appeal to European Union buyers. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'software' is unusually wide — from $2.75 up to $148. The median sits at $19.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (37% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 25/100, 'software' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'software' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'software engineer' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'software'
Generate Tags
Find the best tags to pair with 'software' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'software' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'software' from scratch
Open toolVideo Generator
Turn your 'software' product photos into a listing video
Open toolTop Etsy listings for 'software'
Sample of 12 results
Software engineer vinyl sticker | computer science sticker | laptop waterbottle decal sticker
ShooleyArt
The Price is Right - Game Show Software
GameShowStudio
Back-End Software Engineer Sticker: Waterproof Vinyl Computer Decal
BoltsAndStarsCo
GoHighLevel SaaS Funnel Template, GHL Software and Digital Service Marketing Funnel, HighLevel Sales Funnel for SaaS & Subscriptions
GHLVault
Game Show Machine Software: Trivia, Puzzles, Challenges (Digital Download)
GameShowStudio
Purrgrammer Comfort Colors shirt, programming humor tee, software engineer gift, 8bit cat person outfit, cat mom developer outfit
TrueNoppo
Hollywood Squares: Game Show Presentation Software for Windows | Host Your Own Game Show!
GreggosGameShows
MechanicOS Auto Shop Manager Software | Offline HTML Repair Shop CRM, Work Orders, Invoices, Parts, Customers, Appointments, Spanish Mode
LongSystems
Buy Sell Smart AI Trading Software – For Forex, Crypto, Gold, Stocks & Day Trading
TheVipSeller
Personalized Devops Engineer Mug, Software Engineer, Devops Gift, I'm A Devops Engineer Because Fucking Legend Isn't An Official Job Title
funondesign
Software Developer Journal, A5 Vegan Leather Journal Notebook, Graduation Gift, Software Developer Gift
MIADesignCA
Epson resetter software L1800 – Printer reset utility digital download
BitWiseSolutions
Frequently asked questions about 'software'
How much search demand does 'software' get?
'software' receives 5,000,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'software'?
There are 28,235 Etsy listings competing for 'software'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (63%), while demand is strongest in European Union — a gap worth exploiting.
Is 'software' worth targeting for my Etsy shop?
'software' has a keyword difficulty of 25/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'software' products?
Prices for 'software' products range from $2.75 to $148. The median is $19.99 and the average is $32.59. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 37% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'software'?
European Union generates 7% of searches for 'software'. United States and India also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'software'?
Since 'software' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'software' include 'software engineer' and 'programmer gift'.
How commercially valuable is 'software'?
The cost per click for 'software' is $2.07. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'software' seasonal or trending?
Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.
Keywords related to 'software'
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