soft pastel

'soft pastel' receives 27,100 monthly searches globally. That's substantial demand, but with 198,693 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 198,693 Etsy listings competing for 'soft pastel'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'soft pastel' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'soft pastel' products range from $2.25 to $1400. The median is $39.99 and the average is $77.77. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 24% of searches for 'soft pastel'. European Union and United Kingdom also show meaningful demand.

Since 'soft pastel' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'soft pastel' include 'soft pastel art' and 'printable wall art'.

The cost per click for 'soft pastel' is $0.27. High ad competition combined with a median product price of $39.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 22% between July 2025 and June 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.