soft pastels
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Monthly search volume
33,100
Competition
112,299
Cost per click
$0.29
Keyword difficulty
8/100
Easy
'soft pastels' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 27,100 |
| November 2025 | 27,100 |
| December 2025 | 27,100 |
| January 2026 | 33,100 |
| February 2026 | 33,100 |
| March 2026 | 33,100 |
| April 2026 | 27,100 |
| May 2026 | 27,100 |
| June 2026 | 27,100 |
| July 2026 | 33,100 |
| August 2026 | 33,100 |
| September 2026 | 33,100 |
Search volume by country
33,100Competition by country
112,299How to rank for 'soft pastels' on Etsy
Target the right market
United States leads both search demand (20%) and competition (75%) for 'soft pastels', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Ranking difficulty
With a difficulty score of 8/100, 'soft pastels' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'soft pastels' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'soft pastels'
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Open toolFrequently asked questions about 'soft pastels'
How much search demand does 'soft pastels' get?
'soft pastels' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'soft pastels'?
There are -- Etsy listings competing for 'soft pastels'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'soft pastels' worth targeting for my Etsy shop?
'soft pastels' has a keyword difficulty of 8/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Which countries have the most demand for 'soft pastels'?
United States generates 20% of searches for 'soft pastels'. United Kingdom and Canada also show meaningful demand.
How do I get my listing to rank for 'soft pastels'?
Since 'soft pastels' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.
How commercially valuable is 'soft pastels'?
The cost per click for 'soft pastels' is $0.29. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'soft pastels' seasonal or trending?
Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.
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