social worker
'social worker' is a highly searched keyword with 201,000 average monthly searches. It has moderate competition on Etsy with 41,952 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 33/100, ranking for 'social worker' is achievable but competitive — there are 41,952 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $50, with most priced around $18.99. The estimated cost per click for 'social worker' is $9.31 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
201,000
Competition
46,410
Cost per click
$9.31
Keyword difficulty
33/100
Moderate
'social worker' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 246,000 |
| November 2025 | 201,000 |
| December 2025 | 165,000 |
| January 2026 | 201,000 |
| February 2026 | 201,000 |
| March 2026 | 201,000 |
| April 2026 | 201,000 |
| May 2026 | 165,000 |
| June 2026 | 165,000 |
| July 2026 | 165,000 |
| August 2026 | 201,000 |
| September 2026 | 246,000 |
How much does 'social worker' cost on Etsy?
85 listings · USD
Search volume by country
201,000Competition by country
46,410How to rank for 'social worker' on Etsy
Target the right market
United States leads both search demand (37%) and competition (93%) for 'social worker', but neither is overwhelmingly dominant.
Price competitively
Sellers listing under 'social worker' price between $1.99 and $50, clustering around a median of $18.99. The $10 – $25 range dominates at 48% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 33/100, 'social worker' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $9.31 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'social worker' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'social worker gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'social worker'
Generate Tags
Find the best tags to pair with 'social worker' based on real Etsy search data
Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'social worker' from scratch
Open toolVideo Generator
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Open toolTop Etsy listings for 'social worker'
Sample of 12 results
Social Worker Gift Only Bad B*tches Are Social Workers Candle Funny Unique Handmade Personalized Appreciation For Her Friend F081B
JamesWax
Social Worker Sticker: Pink Vinyl Decal, LCSW MSW Gift
TheThoughtCollective
Clinical Hours Tracker Spreadsheet Supervision Log Social Workers Template Nursing School Licensure Therapy Time Tracking Google Sheet
ExclusiveDesignLab
Lanyard for Social Worker Physical Occupational Therapist Para ESOL Special Ed School Counselor Psychologist Speech Language Pathologist
NotJustAnEducator
You Matter Shirt | Mental Health Shirt | Counselor Tshirt | Therapist Shirt | Social Worker Shirt | Human Rights Shirt | LGBT Gift
CozyPrintsClothing
Clinical Hours Tracker Spreadsheet, Residency Hours Sheet, Supervision Log, Licensure, Nursing School, Social Worker Therapist Time Tracking
SavvyandThriving
Advocate Support Empower Shirt, Social Worker Shirt, Comfort Colors® Empowerment shirt, Inclusion Shirt, Therapist Gift, Motivational Shirt
signaturetshirts
Social Worker Sweatshirt - Social Worker Hoodie - Gift for Social Worker - Social Worker Sweater - Social Worker Crewneck - Graduation Gift
SunflowerStudDesigns
Black Pride Social Worker Shirt, Black Proud Educated T-shirt, Social Worker, Black Pride Shirts, Black Lives Matter, Black American Gift
GftyFinds
Comfort Colors® Social Worker Shirt, Rainbow Flowers School Social Worker Tee, Gift for Social Worker Appreciation, Cute LSW LCSW Graduation
Mioqlo
Preppy Social Worker PNG, Retro Social Work Assistant PNG Design, Cute Pastel Teacher Appreciation Sublimation, Back To School Staff Design
TrendifyDigitalShop
School Social Worker Toolkit
MKMindfulDesigns
Frequently asked questions about 'social worker'
How much search demand does 'social worker' get?
'social worker' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'social worker'?
There are 41,952 Etsy listings competing for 'social worker'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'social worker' worth targeting for my Etsy shop?
'social worker' has a keyword difficulty of 33/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'social worker' products?
Prices for 'social worker' products range from $1.99 to $50. The median is $18.99 and the average is $19.10. 48% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'social worker'?
United States generates 37% of searches for 'social worker'.
How do I get my listing to rank for 'social worker'?
Since 'social worker' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'social worker' include 'social worker gift' and 'social worker shirt'.
How commercially valuable is 'social worker'?
The cost per click for 'social worker' is $9.31. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'social worker' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.
Keywords related to 'social worker'
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