september birthstone

'september birthstone' receives 301,000 monthly searches globally. That's substantial demand, but with 77,856 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from United States.

There are 77,856 Etsy listings competing for 'september birthstone'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from India sellers (39%), while demand is strongest in United States — a gap worth exploiting.

'september birthstone' has a keyword difficulty of 38/100 (moderate). Combined with a median product price of $117, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'september birthstone' products range from $4.98 to $6439. The median is $117 and the average is $428.77. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 61% of listings fall in the $100+ range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 67% of searches for 'september birthstone'. United Kingdom and Canada also show meaningful demand. Competition is centered in India instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'september birthstone' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'september birthstone' include 'gift for her' and 'engagement ring'.

The cost per click for 'september birthstone' is $0.84. High ad competition combined with a median product price of $117 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.