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Keyword overview Updated Sep 11, 2026

diamond

'diamond' is a highly searched keyword with 1,500,000 average monthly searches. It has heavy competition on Etsy with 2,459,303 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 50/100, ranking for 'diamond' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $16.10 and $23700, with most priced around $1095. The estimated cost per click for 'diamond' is $2.21 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

1,500,000

High volume

Competition

2,459,303

High competition

Cost per click

$2.21

Low ad competition

Keyword difficulty

50/100

Moderate

'diamond' search trend

Monthly searches

MonthSearches
September 20251,500,000
October 20251,500,000
November 20251,500,000
December 20251,500,000
January 20261,500,000
February 20261,500,000
March 20261,500,000
April 20261,500,000
May 20261,500,000
June 20261,220,000
July 20261,220,000
August 20261,500,000

How much does 'diamond' cost on Etsy?

Under $10 0%
$10 – $25 1%
$25 – $50 1%
$50 – $100 10%
$100+ 87%

79 listings · USD

Search volume by country

1,500,000
USA 301,000
20%
IND 246,000
16%
EU 90,500
6%
UK 49,500
3%
CAN 33,100
2%
AUS 22,200
1%
OTHER 757,700
51%

Competition by country

2,459,303
USA 1,018,393
41%
IND 889,520
36%
UK 140,244
6%
CAN 98,366
4%
EU 82,353
3%
AUS 29,463
1%
OTHER 200,964
8%

How to rank for 'diamond' on Etsy

Target the right market

United States leads both search demand (20%) and competition (41%) for 'diamond', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for 'diamond' is unusually wide — from $16.10 up to $23700. The median sits at $1095, which is a better benchmark than the average since the spread is so large. The $100+ range dominates at 87% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking difficulty

With a difficulty score of 50/100, 'diamond' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.21 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'diamond' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'diamond necklace' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'diamond'

Top Etsy listings for 'diamond'

Sample of 12 results
Wedding Set - Gorgeous UNIQUE Flower Rose Diamond Engagement Ring and Wedding band set - 1.75 carats - 14K white gold - custom made - fL01-S

Wedding Set - Gorgeous UNIQUE Flower Rose Diamond Engagement Ring and Wedding band set - 1.75 carats - 14K white gold - custom made - fL01-S

$4825.00 500 5,886

BeautifulPetra

Lariat necklace, Cz Diamond Gold lariat necklace, Y necklace, layered necklace, Long Necklace, Delicate gold necklace, simple lariat.

Lariat necklace, Cz Diamond Gold lariat necklace, Y necklace, layered necklace, Long Necklace, Delicate gold necklace, simple lariat.

$39.27 338 5,879

GreatJewelry4All

Viridis Diamond Leaf Earrings, Wedding Leaf Earrings, Ear Stud, Ear Post, Garden Wedding Bridal Gift for Her, 14K 18K Rose Gold, Platinum

Viridis Diamond Leaf Earrings, Wedding Leaf Earrings, Ear Stud, Ear Post, Garden Wedding Bridal Gift for Her, 14K 18K Rose Gold, Platinum

$995.00 279 2,732

MichelliaFineJewelry

A Wonderful Pair Of Red Coral & Diamond Drop Earrings Circa 1800’s

A Wonderful Pair Of Red Coral & Diamond Drop Earrings Circa 1800’s

£950.00 223 3,048

clasicaljewelsco

Michael B. Petite Lace platinum, diamond, and asscher emerald engagement ring, 1.57 carat center, size 5

Michael B. Petite Lace platinum, diamond, and asscher emerald engagement ring, 1.57 carat center, size 5

$3209.00 196 2,883

OtherwiseEngaged

14K cat pendant with diamond eyes

14K cat pendant with diamond eyes

$495.00 147 1,178

Xidni

A Wonderful Edwardian Cameo With Diamond Collar Set In 15ct Yellow Gold Pendant / Brooch Circa 1900’s

A Wonderful Edwardian Cameo With Diamond Collar Set In 15ct Yellow Gold Pendant / Brooch Circa 1900’s

£1450.00 110 728

clasicaljewelsco

Men's stud earrings, square black diamond cz studs, black diamond studs, square stud earrings for men, black stone stud earrings, 426

Men's stud earrings, square black diamond cz studs, black diamond studs, square stud earrings for men, black stone stud earrings, 426

$16.10 98 1,081

360Jewels

Georgian Rose Cut Diamond Bird With Flower Brooch Pendant Necklace Unique Exceptional One Of A Kind 30 Grams

Georgian Rose Cut Diamond Bird With Flower Brooch Pendant Necklace Unique Exceptional One Of A Kind 30 Grams

$6990.00 96 1,139

SimplyRememberMyShop

High Quality 14k White gold Antique Diamond Solitaire Engagement Ring Size 5.75 Stackable

High Quality 14k White gold Antique Diamond Solitaire Engagement Ring Size 5.75 Stackable

$417.00 95 1,807

Viviansgirl

Black Diamond Engagement Ring White Diamond Weding Ring 14K Rose Gold Ring Mother's Day Gift Unique Custom Made Engagement Rings Gem- V1029

Black Diamond Engagement Ring White Diamond Weding Ring 14K Rose Gold Ring Mother's Day Gift Unique Custom Made Engagement Rings Gem- V1029

$2673.75 92 663

JewelryArtworkByVick

14k Gold Diamond Pearl Floral Design  Wedding Engagement Cocktail Ring One Of A Kind

14k Gold Diamond Pearl Floral Design Wedding Engagement Cocktail Ring One Of A Kind

$1999.00 91 1,744

SimplyRememberMyShop

Frequently asked questions about 'diamond'

How much search demand does 'diamond' get?

'diamond' receives 1,500,000 monthly searches globally. That's substantial demand, but with 2,459,303 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'diamond'?

There are 2,459,303 Etsy listings competing for 'diamond'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'diamond' worth targeting for my Etsy shop?

'diamond' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'diamond' products?

Prices for 'diamond' products range from $16.10 to $23700. The median is $1095 and the average is $2122.20. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 87% of listings fall in the $100+ range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'diamond'?

United States generates 20% of searches for 'diamond'. India and European Union also show meaningful demand.

How do I get my listing to rank for 'diamond'?

Since 'diamond' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'diamond' include 'diamond necklace' and 'vintage'.

How commercially valuable is 'diamond'?

The cost per click for 'diamond' is $2.21. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'diamond' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.

Keywords related to 'diamond'

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