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Keyword overview Updated Oct 16, 2026

sally

'sally' is a highly searched keyword with 1,000,000 average monthly searches. It has moderate competition on Etsy with 41,872 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 30/100, 'sally' is relatively easy to rank for because the 1,000,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.45 and $400, with most priced around $17. The estimated cost per click for 'sally' is $0.15 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

1,000,000

High volume

Competition

45,122

Medium competition

Cost per click

$0.15

Low ad competition

Keyword difficulty

30/100

Easy

'sally' search trend

Monthly searches

MonthSearches
October 20251,500,000
November 20251,000,000
December 20251,220,000
January 20261,000,000
February 2026823,000
March 20261,000,000
April 20261,000,000
May 20261,000,000
June 2026823,000
July 2026823,000
August 20261,000,000
September 20261,000,000

How much does 'sally' cost on Etsy?

Under $10 27%
$10 – $25 34%
$25 – $50 21%
$50 – $100 15%
$100+ 3%

89 listings · USD

Search volume by country

1,000,000
USA 673,000
67%
OTHER 327,000
33%

Competition by country

45,122
USA 40,296
89%
UK 4,826
11%
OTHER 0
0%

How to rank for 'sally' on Etsy

Target the right market

The market for 'sally' is heavily concentrated in United States, which accounts for 67% of searches and 89% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price competitively

The price range for 'sally' is unusually wide — from $1.45 up to $400. The median sits at $17, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (34% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 30/100, 'sally' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

'sally' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'jack skellington' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'sally'

Top Etsy listings for 'sally'

Sample of 12 results

Frequently asked questions about 'sally'

How much search demand does 'sally' get?

'sally' receives 1,000,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

How saturated is the market for 'sally'?

There are 41,872 Etsy listings competing for 'sally'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'sally' worth targeting for my Etsy shop?

'sally' has a keyword difficulty of 30/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'sally' products?

Prices for 'sally' products range from $1.45 to $400. The median is $17 and the average is $34.48. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

Which countries have the most demand for 'sally'?

United States generates 67% of searches for 'sally'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'sally'?

Since 'sally' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'sally' include 'jack skellington' and 'jack and sally'.

How commercially valuable is 'sally'?

The cost per click for 'sally' is $0.15. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'sally' seasonal or trending?

Search volume dropped 33% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'sally'

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