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Keyword overview Updated Sep 03, 2026

robe

'robe' is a highly searched keyword with 550,000 average monthly searches. It has heavy competition on Etsy with 334,256 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 44/100, ranking for 'robe' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $10 and $450, with most priced around $54.75. The estimated cost per click for 'robe' is $1.00 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

550,000

High volume

Competition

334,256

High competition

Cost per click

$1.00

High ad competition

Keyword difficulty

44/100

Moderate

'robe' search trend

Monthly searches

MonthSearches
September 2025450,000
October 2025450,000
November 2025550,000
December 20251,500,000
January 2026550,000
February 2026450,000
March 2026450,000
April 2026450,000
May 2026550,000
June 2026550,000
July 2026450,000
August 2026450,000

How much does 'robe' cost on Etsy?

Under $10 0%
$10 – $25 17%
$25 – $50 29%
$50 – $100 18%
$100+ 35%

82 listings · USD

Search volume by country

550,000
EU 246,000
45%
USA 110,000
20%
AUS 33,100
6%
CAN 27,100
5%
UK 12,100
2%
OTHER 121,700
22%

Competition by country

334,256
USA 126,313
38%
IND 64,827
19%
UK 29,114
9%
EU 24,093
7%
CAN 9,333
3%
AUS 8,309
2%
OTHER 72,267
22%

How to rank for 'robe' on Etsy

Target the right market

Search demand for 'robe' is strongest in European Union (45%), but most competing listings come from sellers in United States (38%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $54.75 with shipping options that appeal to European Union buyers. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for 'robe' is unusually wide — from $10 up to $450. The median sits at $54.75, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (35% of listings). At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.

Ranking difficulty

With a difficulty score of 44/100, 'robe' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $54.75, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.

Optimization tips

'robe' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'bridal robe' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'robe'

Top Etsy listings for 'robe'

Sample of 12 results
Bridesmaid Robes Set Satin Matte Getting Ready Robes Bridal  Robes Bridesmaid Gifts Bridesmaids Proposal Gifts Bridal party LACE  robes

Bridesmaid Robes Set Satin Matte Getting Ready Robes Bridal Robes Bridesmaid Gifts Bridesmaids Proposal Gifts Bridal party LACE robes

$18.00 21,470 1,300,435

DivineBridalShop

Silk Velvet Night Robe Rust orange silk velvet kimono,  kimono cardigan, hand-dyed  long duster, natural  silk velvet over-sized jacket

Silk Velvet Night Robe Rust orange silk velvet kimono, kimono cardigan, hand-dyed long duster, natural silk velvet over-sized jacket

$170.00 2,198 36,833

GruhomeVN

Personalized Bridesmaid Robes, Satin Bridal Party Robes Set, Wedding Morning Getting Ready

Personalized Bridesmaid Robes, Satin Bridal Party Robes Set, Wedding Morning Getting Ready

$18.99 1,701 112,177

GentleSateen

Personalized Ruffle Robes Set of 4,5,6, Softest Bridesmaid Robes Sets for Bridal Party, Ruffle Robes, Bulk Bridesmaid Gifts

Personalized Ruffle Robes Set of 4,5,6, Softest Bridesmaid Robes Sets for Bridal Party, Ruffle Robes, Bulk Bridesmaid Gifts

$49.33 769 52,081

TahjPreciousGifts

Silk Velvet Night Robe Indigo silk velvet kimono,  kimono cardigan, hand-dyed  long duster, natural  silk velvet over-sized jacket

Silk Velvet Night Robe Indigo silk velvet kimono, kimono cardigan, hand-dyed long duster, natural silk velvet over-sized jacket

$170.00 345 8,468

GruhomeVN

Personalised Dusty Blue Bridesmaid Robes embroidered satin bridal robe dressing gown pyjamas bridesmaid gift maid of honour bride weddin

Personalised Dusty Blue Bridesmaid Robes embroidered satin bridal robe dressing gown pyjamas bridesmaid gift maid of honour bride weddin

£20.00 261 16,645

Amaebridal

Bridesmaid Robes, Wedding Lace Dusty Blue Robes, Bachelorette Party Getting Ready Robe

Bridesmaid Robes, Wedding Lace Dusty Blue Robes, Bachelorette Party Getting Ready Robe

£25.80 235 13,752

SaraClothingUK

Kimono Bridal Robe-Short repurposed from mom's wedding dress. Sewgraceinspired.com turns your vintage dress into an instant heirloom.

Kimono Bridal Robe-Short repurposed from mom's wedding dress. Sewgraceinspired.com turns your vintage dress into an instant heirloom.

$375.00 174 3,430

SewGraceInspired

Butter soft Bridesmaid robes for tall women/girls in stretchy emerald olive sage green Personalized robes for mother of the Groom/Bride.

Butter soft Bridesmaid robes for tall women/girls in stretchy emerald olive sage green Personalized robes for mother of the Groom/Bride.

$27.12 174 6,991

BliingBoutique

Be my bridesmaid, bridal robe, Robes personalized, Silk bridal robes, plus size robe, Kimono robe, Custom Robe, Bridesmaid Robes

Be my bridesmaid, bridal robe, Robes personalized, Silk bridal robes, plus size robe, Kimono robe, Custom Robe, Bridesmaid Robes

$24.00 116 4,922

WithLovePjs

Personalized Plush Fleece Robe for Mom, Mothers day gift, Birthday Robe Gift, Monogram Bathrobe, Custom Embroidered Women, Mom birthday gift

Personalized Plush Fleece Robe for Mom, Mothers day gift, Birthday Robe Gift, Monogram Bathrobe, Custom Embroidered Women, Mom birthday gift

$45.99 112 10,840

PersonalizedPassion

Feathered Bridal Robe: Glittering Wedding Morning Luxury Robe

Feathered Bridal Robe: Glittering Wedding Morning Luxury Robe

$350.00 84 2,167

PersonalGpoint

Frequently asked questions about 'robe'

How much search demand does 'robe' get?

'robe' receives 550,000 monthly searches globally. That's substantial demand, but with 334,256 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from European Union.

How saturated is the market for 'robe'?

There are 334,256 Etsy listings competing for 'robe'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (38%), while demand is strongest in European Union — a gap worth exploiting.

Is 'robe' worth targeting for my Etsy shop?

'robe' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'robe' products?

Prices for 'robe' products range from $10 to $450. The median is $54.75 and the average is $106.97. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'robe'?

European Union generates 45% of searches for 'robe'. United States and Australia also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'robe'?

Since 'robe' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'robe' include 'bridal robe' and 'bridesmaid robes'.

How commercially valuable is 'robe'?

The cost per click for 'robe' is $1.00. High ad competition combined with a median product price of $54.75 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'robe' seasonal or trending?

Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

Keywords related to 'robe'

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