pjs
'pjs' is a highly searched keyword with 550,000 average monthly searches. It has heavy competition on Etsy with 106,843 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 38/100, ranking for 'pjs' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $4.49 and $186.33, with most priced around $35.95. The estimated cost per click for 'pjs' is $0.90 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly search volume
550,000
Competition
106,843
Cost per click
$0.90
Keyword difficulty
38/100
Moderate
'pjs' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 550,000 |
| November 2025 | 673,000 |
| December 2025 | 673,000 |
| January 2026 | 450,000 |
| February 2026 | 450,000 |
| March 2026 | 450,000 |
| April 2026 | 450,000 |
| May 2026 | 450,000 |
| June 2026 | 450,000 |
| July 2026 | 450,000 |
| August 2026 | 450,000 |
| September 2026 | 550,000 |
How much does 'pjs' cost on Etsy?
55 listings · USD
Search volume by country
550,000Competition by country
106,843How to rank for 'pjs' on Etsy
Target the right market
United States leads both search demand (20%) and competition (39%) for 'pjs', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'pjs' is unusually wide — from $4.49 up to $186.33. The median sits at $35.95, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 38/100, 'pjs' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $35.95, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization tips
'pjs' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'christmas pajamas' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'pjs'
Generate Tags
Find the best tags to pair with 'pjs' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'pjs' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'pjs' from scratch
Open toolVideo Generator
Turn your 'pjs' product photos into a listing video
Open toolTop Etsy listings for 'pjs'
Sample of 12 results
Mrs Pajama Set, Bride PJs with Name, Custom Bridal Tank & Shorts, Something Blue Bride Gift, Wedding Morning Outfit, Honeymoon Sleepwear
LRTRADING1127
Classic Zipper PJs: Footie Pajamas Pattern, Footed Pajamas Pattern, Zipper Pajamas Pattern, PDF Sewing Pattern,
PeekabooPatternShop
Kids Christmas Pajamas, kids PJs, Personalized childrens pajamas, Christmas Pjs, monogrammed, sk creations, 2 piece, kids pajamas, boys pjs
skcreationss
Personalised Family Christmas Pyjamas, Reindeer PJs
PuddingandBug
Personalized Bridesmaid Pajamas, Matching Bridesmaid PJs, Bride Pajamas, Bachelorette Party Gifts
TahjPreciousGifts
Cotton Bridesmaid Pajamas Personalized | Getting Ready PJs | Wedding Sleepwear Bridal Party Gift | Custom Embroidered Ruffled PJ Set
SSweddings
Embroidered Mrs. Pajama Set for Bride, Bridal Pjs, Bride Short, Bride Tank Top Set, Getting Ready Outfit for Brides, Engagement Gift for Her
RoseGardenCustomDsgn
Personalized Matching Vacation PJs | Custom Girls Weekend Pajamas | Bachelorette Pajamas | Matching Girls Trip Outfits | Sizes S–5XL
BentleyCollectiveTN
Satin Bride Pajama Set: Bridal Party PJs for Getting Ready and Wedding Anniversary Gifts
ShineBrideDesign
Christmas Family Pjs Matching Set, Personalised Xmas Pajamas, Personalized Matching Family Christmas Pyjamas, Family Pyjamas,Couples Pyjamas
Festable
Kids Pjs, Pyjamas - When I Wake Up I Will Be - Rumi, Zoey, Mira
GIAANDCOUK
Custom Bridesmaid Pajamas: Satin Feather Bridal Party PJs
SistersGShop
Frequently asked questions about 'pjs'
How much search demand does 'pjs' get?
'pjs' receives 550,000 monthly searches globally. That's substantial demand, but with 106,843 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'pjs'?
There are 106,843 Etsy listings competing for 'pjs'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'pjs' worth targeting for my Etsy shop?
'pjs' has a keyword difficulty of 38/100 (moderate). Combined with a median product price of $35.95, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'pjs' products?
Prices for 'pjs' products range from $4.49 to $186.33. The median is $35.95 and the average is $39.54. 42% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'pjs'?
United States generates 20% of searches for 'pjs'. United Kingdom and India also show meaningful demand.
How do I get my listing to rank for 'pjs'?
Since 'pjs' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'pjs' include 'christmas pajamas' and 'personalised pyjamas'.
How commercially valuable is 'pjs'?
The cost per click for 'pjs' is $0.90. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'pjs' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.
Keywords related to 'pjs'
Tags
Materials
Ready to stand out?
Join 500,000+ Etsy sellers growing with RankHero.
Start freeNo credit card required