people of color
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Monthly Search Volume
6,600
Competition
49,809
Cost Per Click
$2.00
Keyword Difficulty
46/100
Moderate
'people of color' Search Trend
| Month | Searches |
|---|---|
| May 2025 | 8,100 |
| June 2025 | 6,600 |
| July 2025 | 5,400 |
| August 2025 | 5,400 |
| September 2025 | 6,600 |
| October 2025 | 6,600 |
| November 2025 | 6,600 |
| December 2025 | 5,400 |
| January 2026 | 6,600 |
| February 2026 | 6,600 |
| March 2026 | 6,600 |
| April 2026 | 6,600 |
Search Volume by Country
6,600Competition by Country
49,809How to Rank for 'people of color' on Etsy
Target the Right Market
United States leads both search demand (44%) and competition (68%) for 'people of color', but neither is overwhelmingly dominant.
Ranking Difficulty
With a difficulty score of 46/100, 'people of color' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.00 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
At 3 words, 'people of color' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'people of color'
Generate Tags
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Generate Titles
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'people of color'
'people of color' receives 6,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (44%) comes from United States.
There are 49,809 Etsy listings competing for 'people of color'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'people of color' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
United States generates 44% of searches for 'people of color'.
Place 'people of color' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.
The cost per click for 'people of color' is $2.00. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 19% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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