people of color

'people of color' receives 6,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 48,419 Etsy listings competing for 'people of color'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'people of color' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'people of color' products range from $1.99 to $142. The median is $18.92 and the average is $29.21. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

United States generates 36% of searches for 'people of color'.

Place 'people of color' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'people of color' include 'people' and 'digital download'.

The cost per click for 'people of color' is $11.00. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around June 2025.