family portrait

'family portrait' receives 33,100 monthly searches globally. That's substantial demand, but with 137,762 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 137,762 Etsy listings competing for 'family portrait'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'family portrait' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'family portrait' products range from $3 to $1850. The median is $41.50 and the average is $121.84. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 37% of searches for 'family portrait'. European Union and United Kingdom also show meaningful demand.

Since 'family portrait' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'family portrait' include 'custom portrait' and 'portrait from photo'.

The cost per click for 'family portrait' is $1.94. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.