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Keyword overview Updated Jul 06, 2026

midwife

'midwife' is a highly searched keyword with 165,000 average monthly searches. It has moderate competition on Etsy with 30,704 listings targeting the keyword. Search interest rose 49% between October 2025 and September 2026 — a good sign for sellers entering this market. With a keyword difficulty of 30/100, 'midwife' is relatively easy to rank for because the 165,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.50 and $126, with most priced around $26. The estimated cost per click for 'midwife' is $1.56 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

165,000

High volume

Competition

30,704

Medium competition

Cost per click

$1.56

Low ad competition

Keyword difficulty

30/100

Easy

'midwife' search trend

Monthly searches

MonthSearches
October 2025135,000
November 2025135,000
December 2025165,000
January 2026165,000
February 2026165,000
March 2026165,000
April 2026201,000
May 2026165,000
June 2026201,000
July 2026165,000
August 2026165,000
September 2026201,000

How much does 'midwife' cost on Etsy?

Under $10 20%
$10 – $25 18%
$25 – $50 45%
$50 – $100 14%
$100+ 2%

44 listings · USD

Search volume by country

165,000
USA 60,500
37%
UK 12,100
7%
OTHER 92,400
56%

Competition by country

30,704
USA 18,631
61%
UK 5,511
18%
AUS 1,822
6%
CAN 1,037
3%
OTHER 3,703
12%

How to rank for 'midwife' on Etsy

Target the right market

United States leads both search demand (37%) and competition (61%) for 'midwife', but neither is overwhelmingly dominant.

Price competitively

The price range for 'midwife' is unusually wide — from $2.50 up to $126. The median sits at $26, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 30/100, 'midwife' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.56 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'midwife' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'midwife gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'midwife'

Top Etsy listings for 'midwife'

Sample of 12 results
Pregnancy Art Sticker, Midwife gifts, Obgyn gifts, Pressed Flower Art Waterproof Vinyl Sticker

Pregnancy Art Sticker, Midwife gifts, Obgyn gifts, Pressed Flower Art Waterproof Vinyl Sticker

$3.95 731 6,182

ThePressedPosy

Karte für Hebamme "Danke für die wundervolle Betreuung" Dankeskarte Hebamme, Karte Danke, Schwangerschaft, Karte Baby Storch im Format A6

Karte für Hebamme "Danke für die wundervolle Betreuung" Dankeskarte Hebamme, Karte Danke, Schwangerschaft, Karte Baby Storch im Format A6

€2.50 636 12,056

DieKunstletterei

Childbirth, Midwife Pregnancy Bracelet, Birthing Crystals, Support during Labour and Delivery, 4mm/6mm beads

Childbirth, Midwife Pregnancy Bracelet, Birthing Crystals, Support during Labour and Delivery, 4mm/6mm beads

£17.20 237 6,194

earthstonelove

Personalised Card Gift For Midwife Gift Midwife Card Midwife Greeting Card Midwife Definition Card Student Midwife Thank You Gifts Midwives

Personalised Card Gift For Midwife Gift Midwife Card Midwife Greeting Card Midwife Definition Card Student Midwife Thank You Gifts Midwives

£3.54 225 7,204

Silverliningifts

Hebamme Geschenk - Personalisierter Kugelschreiber, Gravur mit Name, Danke Hebamme Set, Geschenkidee Geburt

Hebamme Geschenk - Personalisierter Kugelschreiber, Gravur mit Name, Danke Hebamme Set, Geschenkidee Geburt

€4.90 223 5,644

eigenDEKOart

Lactation Consultant Shirt, Lactation Specialist Gift, Midwife Gifts, Breastfeeding Tee, Midwife Thank You Gift, Lactation Consultant

Lactation Consultant Shirt, Lactation Specialist Gift, Midwife Gifts, Breastfeeding Tee, Midwife Thank You Gift, Lactation Consultant

$15.98 144 3,976

TeeSideDesign

Midwife Mug/Travel Flask - Novelty Pregnancy Care Doctor Gifts - Tea/Coffee Cup Funny Personalised Presents

Midwife Mug/Travel Flask - Novelty Pregnancy Care Doctor Gifts - Tea/Coffee Cup Funny Personalised Presents

£13.49 123 3,700

AuntieMorags

Midwife Lanyard: Watercolour Birth Art, ID Badge Holder for Midwives

Midwife Lanyard: Watercolour Birth Art, ID Badge Holder for Midwives

£11.00 117 2,598

WombToWorldArt

Where Evidence Meets Intuition Midwife T Shirt, Midwife Thank You Gift for Midwife Gift, CNM Midwife Student Graduation, Midwife Shirt

Where Evidence Meets Intuition Midwife T Shirt, Midwife Thank You Gift for Midwife Gift, CNM Midwife Student Graduation, Midwife Shirt

$43.00 102 1,964

thebirthportal

Midwife Keychain: Personalised Midwife Gift

Midwife Keychain: Personalised Midwife Gift

£9.50 100 3,491

GlitterartiJewellery

Nurse Name Badge, Midwife Name Badge, Student Nurse Name Badge, Student Midwife Name Badge, Doctor Name Badge, Student Nurse Gift

Nurse Name Badge, Midwife Name Badge, Student Nurse Name Badge, Student Midwife Name Badge, Doctor Name Badge, Student Nurse Gift

£4.99 83 2,132

SassyJaxCreative

Labor and Delivery Nurse Vintage Funny Midwife Shirt, Retro Funny Midwife Shirt,Midwife Shirt,Labor Nurse ,Doula Gift,L&D Nurse,Midwife Gift

Labor and Delivery Nurse Vintage Funny Midwife Shirt, Retro Funny Midwife Shirt,Midwife Shirt,Labor Nurse ,Doula Gift,L&D Nurse,Midwife Gift

$17.98 80 2,846

TrendyGiftShopUS

Frequently asked questions about 'midwife'

How much search demand does 'midwife' get?

'midwife' receives 165,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'midwife'?

There are 30,704 Etsy listings competing for 'midwife'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'midwife' worth targeting for my Etsy shop?

'midwife' has a keyword difficulty of 30/100 (easy). Combined with a median product price of $26, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'midwife' products?

Prices for 'midwife' products range from $2.50 to $126. The median is $26 and the average is $30.59. 45% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

Which countries have the most demand for 'midwife'?

United States generates 37% of searches for 'midwife'.

How do I get my listing to rank for 'midwife'?

Since 'midwife' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'midwife' include 'midwife gift' and 'student midwife'.

How commercially valuable is 'midwife'?

The cost per click for 'midwife' is $1.56. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'midwife' seasonal or trending?

Search volume rose 49% between October 2025 and September 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2026.

Keywords related to 'midwife'

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