midwife
'midwife' is a highly searched keyword with 165,000 average monthly searches. It has moderate competition on Etsy with 30,704 listings targeting the keyword. Search interest rose 49% between October 2025 and September 2026 — a good sign for sellers entering this market. With a keyword difficulty of 30/100, 'midwife' is relatively easy to rank for because the 165,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.50 and $126, with most priced around $26. The estimated cost per click for 'midwife' is $1.56 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
165,000
Competition
30,704
Cost per click
$1.56
Keyword difficulty
30/100
Easy
'midwife' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 135,000 |
| November 2025 | 135,000 |
| December 2025 | 165,000 |
| January 2026 | 165,000 |
| February 2026 | 165,000 |
| March 2026 | 165,000 |
| April 2026 | 201,000 |
| May 2026 | 165,000 |
| June 2026 | 201,000 |
| July 2026 | 165,000 |
| August 2026 | 165,000 |
| September 2026 | 201,000 |
How much does 'midwife' cost on Etsy?
44 listings · USD
Search volume by country
165,000Competition by country
30,704How to rank for 'midwife' on Etsy
Target the right market
United States leads both search demand (37%) and competition (61%) for 'midwife', but neither is overwhelmingly dominant.
Price competitively
The price range for 'midwife' is unusually wide — from $2.50 up to $126. The median sits at $26, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 30/100, 'midwife' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.56 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'midwife' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'midwife gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'midwife'
Generate Tags
Find the best tags to pair with 'midwife' based on real Etsy search data
Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'midwife' from scratch
Open toolVideo Generator
Turn your 'midwife' product photos into a listing video
Open toolTop Etsy listings for 'midwife'
Sample of 12 results
Pregnancy Art Sticker, Midwife gifts, Obgyn gifts, Pressed Flower Art Waterproof Vinyl Sticker
ThePressedPosy
Karte für Hebamme "Danke für die wundervolle Betreuung" Dankeskarte Hebamme, Karte Danke, Schwangerschaft, Karte Baby Storch im Format A6
DieKunstletterei
Childbirth, Midwife Pregnancy Bracelet, Birthing Crystals, Support during Labour and Delivery, 4mm/6mm beads
earthstonelove
Personalised Card Gift For Midwife Gift Midwife Card Midwife Greeting Card Midwife Definition Card Student Midwife Thank You Gifts Midwives
Silverliningifts
Hebamme Geschenk - Personalisierter Kugelschreiber, Gravur mit Name, Danke Hebamme Set, Geschenkidee Geburt
eigenDEKOart
Lactation Consultant Shirt, Lactation Specialist Gift, Midwife Gifts, Breastfeeding Tee, Midwife Thank You Gift, Lactation Consultant
TeeSideDesign
Midwife Mug/Travel Flask - Novelty Pregnancy Care Doctor Gifts - Tea/Coffee Cup Funny Personalised Presents
AuntieMorags
Midwife Lanyard: Watercolour Birth Art, ID Badge Holder for Midwives
WombToWorldArt
Where Evidence Meets Intuition Midwife T Shirt, Midwife Thank You Gift for Midwife Gift, CNM Midwife Student Graduation, Midwife Shirt
thebirthportal
Midwife Keychain: Personalised Midwife Gift
GlitterartiJewellery
Nurse Name Badge, Midwife Name Badge, Student Nurse Name Badge, Student Midwife Name Badge, Doctor Name Badge, Student Nurse Gift
SassyJaxCreative
Labor and Delivery Nurse Vintage Funny Midwife Shirt, Retro Funny Midwife Shirt,Midwife Shirt,Labor Nurse ,Doula Gift,L&D Nurse,Midwife Gift
TrendyGiftShopUS
Frequently asked questions about 'midwife'
How much search demand does 'midwife' get?
'midwife' receives 165,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
How saturated is the market for 'midwife'?
There are 30,704 Etsy listings competing for 'midwife'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'midwife' worth targeting for my Etsy shop?
'midwife' has a keyword difficulty of 30/100 (easy). Combined with a median product price of $26, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'midwife' products?
Prices for 'midwife' products range from $2.50 to $126. The median is $26 and the average is $30.59. 45% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
Which countries have the most demand for 'midwife'?
United States generates 37% of searches for 'midwife'.
How do I get my listing to rank for 'midwife'?
Since 'midwife' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'midwife' include 'midwife gift' and 'student midwife'.
How commercially valuable is 'midwife'?
The cost per click for 'midwife' is $1.56. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'midwife' seasonal or trending?
Search volume rose 49% between October 2025 and September 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around April 2026.
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