memory foam
'memory foam' is a highly searched keyword with 90,500 average monthly searches. It has moderate competition on Etsy with 8,595 listings targeting the keyword. Search interest rose 22% between June 2025 and May 2026 — a good sign for sellers entering this market. With a keyword difficulty of 24/100, 'memory foam' is relatively easy to rank for because the 90,500 monthly searches far outweigh the competition. Products in this category typically sell between $18.95 and $339, with most priced around $39. The estimated cost per click for 'memory foam' is $0.72 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
90,500
Competition
8,595
Cost Per Click
$0.72
Keyword Difficulty
24/100
Easy
'memory foam' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 74,000 |
| July 2025 | 90,500 |
| August 2025 | 90,500 |
| September 2025 | 90,500 |
| October 2025 | 90,500 |
| November 2025 | 90,500 |
| December 2025 | 74,000 |
| January 2026 | 90,500 |
| February 2026 | 74,000 |
| March 2026 | 90,500 |
| April 2026 | 74,000 |
| May 2026 | 90,500 |
How Much Does 'memory foam' Cost on Etsy?
75 listings · USD
Search Volume by Country
90,500Competition by Country
8,595How to Rank for 'memory foam' on Etsy
Target the Right Market
United States leads both search demand (20%) and competition (81%) for 'memory foam', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price Competitively
The price range for 'memory foam' is unusually wide — from $18.95 up to $339. The median sits at $39, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 61% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 24/100, 'memory foam' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'memory foam' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'memory foam bath mat' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'memory foam'
Generate Tags
Find the best tags to pair with 'memory foam' based on real Etsy search data
Generate Titles
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Listing Studio
Create a complete, optimized Etsy listing around 'memory foam' from scratch
Video Generator
Turn your 'memory foam' product photos into a listing video
Top Etsy Listings for 'memory foam'
sample of 12 results
AirPods Max Headband Fix – Memory Foam Cushion Insert – Comfort Mod for Sagging Headband
Eurekaparts
3D Memory Foam Sleep Mask – 99.9% Blackout Eye Mask for Sleeping & Travel, Adjustable, Light-Blocking
KeithLambertCo
Celestial Art Deco Bath Mat, Soft Memory Foam Anti-Slip Bathroom Rug, Aesthetic Sunburst Fantasy Design
EdithCornerStudio
Memory Foam Ear Tips For Samsung Galaxy Buds 2 Pro True Wireless Headphones
FoamPods
Durable and High Density Foam Cushion and Gel Memory Foam,Made in Canada.
XenofashionBoutique
Travel Neck Pillow Adult - Memory Foam Neck Pillow - Travel Accessories - Gift Ideas for Her - Black Girl Gifts - Melanin Inspired - U Shape
HerMelaninTravels
Camper Van Bed Cushions – Memory Foam Top, Washable Fabric Covers
sewversatileuk
Abstract Geode Blue and Gold Memory Foam Bath Mat, Anti-Slip Bathroom Rug
EdithCornerStudio
Memory Foam Tabi Insoles: Odor-Free Split Toe Design
WARMERSDesign
Ergonomisches Kinder Bodenkissen XL – Memory Foam Sitzkissen – Waschbar – Montessori Kissen – Premium Spielkissen Kinderzimmer
GeborgenheitByLuBen
Car Neck Pillow – Memory Foam Headrest | CozeCar
CozeCar
Botanical Bath Mat: Vintage Floral Leaf Print (Memory Foam, Sage Green)
KaladynDesigns
Frequently Asked Questions About 'memory foam'
'memory foam' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 8,595 Etsy listings competing for 'memory foam'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'memory foam' has a keyword difficulty of 24/100 (easy). Combined with a median product price of $39, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'memory foam' products range from $18.95 to $339. The median is $39 and the average is $57.53. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 61% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
United States generates 20% of searches for 'memory foam'. India and United Kingdom also show meaningful demand.
Since 'memory foam' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'memory foam' include 'memory foam bath mat' and 'memory foam mat'.
The cost per click for 'memory foam' is $0.72. High ad competition combined with a median product price of $39 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2025.
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