Keyword Overview

memory foam

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Monthly Search Volume

90,500

High volume

Competition

7,886

Medium competition

Cost Per Click

$0.72

High ad competition

Keyword Difficulty

24/100

Easy

'memory foam' Search Trend

MonthSearches
April 202574,000
May 202590,500
June 202574,000
July 202590,500
August 202590,500
September 202590,500
October 202590,500
November 202590,500
December 202574,000
January 202690,500
February 202674,000
March 202690,500

Search Volume by Country

90,500
USA 18,100
20%
IND 12,100
13%
UK 5,400
6%
AUS --
--
CAN --
--
EU --
--
OTHER 54,900
61%

Competition by Country

7,886
USA 6,993
89%
UK 437
6%
CAN 356
5%
AUS 52
1%
IND 48
1%
EU --
--
OTHER 0
0%

How to Rank for 'memory foam' on Etsy

Target the Right Market

United States leads both search demand (20%) and competition (89%) for 'memory foam', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Ranking Difficulty

With a difficulty score of 24/100, 'memory foam' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'memory foam' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'memory foam'

Frequently Asked Questions About 'memory foam'

'memory foam' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 6,844 Etsy listings competing for 'memory foam'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'memory foam' has a keyword difficulty of 24/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 20% of searches for 'memory foam'. India and United Kingdom also show meaningful demand.

Since 'memory foam' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'memory foam' is $0.72. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between April 2025 and March 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2025.

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