massachusetts

'massachusetts' receives 1,000,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

There are 48,342 Etsy listings competing for 'massachusetts'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'massachusetts' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'massachusetts' products range from $0.42 to $1567. The median is $19.90 and the average is $46.82. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 36% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 55% of searches for 'massachusetts'. European Union and India also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'massachusetts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'massachusetts' include 'massachusetts art' and 'massachusetts gift'.

The cost per click for 'massachusetts' is $1.03. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.