salem massachusetts
'salem massachusetts' is a highly searched keyword with 165,000 average monthly searches. It has moderate competition on Etsy with 6,590 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 20/100, 'salem massachusetts' is relatively easy to rank for because the 165,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.97 and $85.99, with most priced around $19.99. The estimated cost per click for 'salem massachusetts' is $0.74 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
165,000
Competition
6,590
Cost per click
$0.74
Keyword difficulty
20/100
Easy
'salem massachusetts' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 301,000 |
| October 2025 | 368,000 |
| November 2025 | 110,000 |
| December 2025 | 74,000 |
| January 2026 | 90,500 |
| February 2026 | 90,500 |
| March 2026 | 110,000 |
| April 2026 | 135,000 |
| May 2026 | 165,000 |
| June 2026 | 165,000 |
| July 2026 | 246,000 |
| August 2026 | 246,000 |
How much does 'salem massachusetts' cost on Etsy?
92 listings · USD
Search volume by country
165,000Competition by country
6,590How to rank for 'salem massachusetts' on Etsy
Target the right market
The market for 'salem massachusetts' is heavily concentrated in United States, which accounts for 82% of searches and 82% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price competitively
The price range for 'salem massachusetts' is unusually wide — from $1.97 up to $85.99. The median sits at $19.99, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 41% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 20/100, 'salem massachusetts' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'salem massachusetts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'halloween shirt' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'salem massachusetts'
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Open toolListing Studio
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Open toolTop Etsy listings for 'salem massachusetts'
Sample of 12 results
Home of the Witches Shirt, Salem Massachusetts Tee, Witchy T-Shirt, Trendy Halloween Tee
Femfetti
Witches Union Halloween Zip Up Hoodie, Salem Massachusetts Witchy Hooded Sweatshirt, Spooky Season Witch Sweater, Womens Halloween Full Zip
MilestoneMakerGifts
Salem Massachusetts Embroidered Sweatshirt, Halloween Witch Crewneck Shirt, Gothic Witchy Sweatshirt, Spooky Season Gift
LianastoreFI
Salem Massachusetts Apothecary PNG-Halloween Sublimation Digital Design Download-witches png, witchcraft png, magic png, spooky png design
ScarlowDigital
Salem Massachusetts Vintage Witch Shirt, Halloween Sweatshirt, Autumn Salem MA Graphic Tee, Spooky Season Fall Sweatshirt
SYMBLS
Salem Massachusetts 400 Years Shirt | Celebrating 400th Est 1626 | Witch City Tee | Salem Witch Trials Gift | Halloween Shirt
ShopSundayRae
Salem Stickers, Halloween Stickers, Fall Stickers, Salem Massachusetts, Salem, Historic Buildings
KeegsieDesigns
EMBROIDERED Salem Massachusetts Quarter Zip Sweatshirt, Black Cat Witch Pullover, Spooky Season Halloween Sweater, Salem Witch Shirt
WildcraftedwondStore
Comfort Colors® Salem 400 Years Shirt, Salem Massachusetts Tee, Witch City Cat T-shirt, Halloween 2026 Gift
HMDesignShirt
Salem 400th Anniversary Shirt, Salem Massachusetts Halloween Tee, Historic Salem Landmarks Witch Trials Comfort Colors 1717
BlvcksysCo
Salem Massachusetts Sweatshirt, Retro Style Salem Witches Sweatshirt, Salem 1626 Sweatshirt, Funny Witchy Sweatshirt, Halloween Gift
CustomRapidTee
Salem Massachusetts Embroidered Crewneck, Black Cat Halloween Sweater, Salem Witch Sweatshirt, Est 1626 Spooky Fall Shirt
DontWMytime
Frequently asked questions about 'salem massachusetts'
How much search demand does 'salem massachusetts' get?
'salem massachusetts' receives 165,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (82%) comes from United States.
How saturated is the market for 'salem massachusetts'?
There are 6,590 Etsy listings competing for 'salem massachusetts'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'salem massachusetts' worth targeting for my Etsy shop?
'salem massachusetts' has a keyword difficulty of 20/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'salem massachusetts' products?
Prices for 'salem massachusetts' products range from $1.97 to $85.99. The median is $19.99 and the average is $23.95. 41% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'salem massachusetts'?
United States generates 82% of searches for 'salem massachusetts'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'salem massachusetts'?
Since 'salem massachusetts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'salem massachusetts' include 'halloween shirt' and 'halloween sweatshirt'.
How commercially valuable is 'salem massachusetts'?
The cost per click for 'salem massachusetts' is $0.74. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'salem massachusetts' seasonal or trending?
Search volume dropped 18% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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