Keyword Overview

lavande

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Monthly Search Volume

74,000

High volume

Competition

430,067

High competition

Cost Per Click

$0.52

High ad competition

Keyword Difficulty

52/100

Moderate

'lavande' Search Trend

MonthSearches
April 202590,500
May 2025110,000
June 2025110,000
July 2025110,000
August 202590,500
September 202574,000
October 202574,000
November 202560,500
December 202560,500
January 202660,500
February 202660,500
March 2026110,000

Search Volume by Country

74,000
EU 49,500
67%
AUS --
--
CAN --
--
IND --
--
UK --
--
USA --
--
OTHER 24,500
33%

Competition by Country

430,067
USA 238
0%
EU 200
0%
CAN 43
0%
AUS --
--
IND --
--
UK --
--
OTHER 429,586
100%

How to Rank for 'lavande' on Etsy

Target the Right Market

Search demand for 'lavande' is strongest in European Union (67%), but most competing listings come from sellers in United States (0%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 52/100, 'lavande' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'lavande' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'lavande'

Frequently Asked Questions About 'lavande'

'lavande' receives 74,000 monthly searches globally. That's substantial demand, but with 430,067 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (67%) comes from European Union.

There are 430,067 Etsy listings competing for 'lavande'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'lavande' has a keyword difficulty of 52/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

European Union generates 67% of searches for 'lavande'. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'lavande' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'lavande' is $0.52. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between April 2025 and March 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2025.

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