lace nightgown
'lace nightgown' is a highly searched keyword with 8,100 average monthly searches. It has moderate competition on Etsy with 15,554 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 32/100, 'lace nightgown' is relatively easy to rank for because the 8,100 monthly searches far outweigh the competition. Products in this category typically sell between $21.98 and $468.74, with most priced around $72. The estimated cost per click for 'lace nightgown' is $1.14 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
8,100
Competition
15,554
Cost per click
$1.14
Keyword difficulty
32/100
Easy
'lace nightgown' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 8,100 |
| November 2025 | 8,100 |
| December 2025 | 8,100 |
| January 2026 | 8,100 |
| February 2026 | 6,600 |
| March 2026 | 6,600 |
| April 2026 | 6,600 |
| May 2026 | 8,100 |
| June 2026 | 8,100 |
| July 2026 | 8,100 |
| August 2026 | 8,100 |
| September 2026 | 8,100 |
How much does 'lace nightgown' cost on Etsy?
81 listings · USD
Search volume by country
8,100Competition by country
15,554How to rank for 'lace nightgown' on Etsy
Target the right market
United States leads both search demand (44%) and competition (58%) for 'lace nightgown', but neither is overwhelmingly dominant.
Price competitively
The price range for 'lace nightgown' is unusually wide — from $21.98 up to $468.74. The median sits at $72, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (36% of listings). At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking difficulty
With a difficulty score of 32/100, 'lace nightgown' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.14 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'lace nightgown' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'bridal nightgown' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'lace nightgown'
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Open toolTop Etsy listings for 'lace nightgown'
Sample of 12 results
White bridal lace nightgown Sexy peignoir for women Bridal lingerie wedding night Satin short nightgown Bridal shower gift from sister
SecretLoveLingerie
Vintage ivory Olga long nylon and lace nightgown
RosemarybytheSea
White honeymoon lingerie Bridal satin lace nightgown Wedding long nightgown Sexy open back maxi peignoir Bridal lingerie wedding night
SecretLoveLingerie
Vintage 1970s Vanity Fair Pink Nylon and Lace Nightgown
ShopOlgaVintage
White Lace Nightgown, Sheer Tulle Bridal Lingerie, Romantic 1980s Vintage Sleepwear, Medium
VintageMemoryStore
Vintage 1980s Cinema Etoile Mint Green Lace Nightgown Long Nylon Lingerie Drop Waist Small
bonjourvintagepurses
Black Lace Nightgown Sheer Robe Set, Lingerie with Gloves
Lingeriaboutiqueua
Elegant Satin Sleep Dress – Lace Nightgown with Built-In Bra, Short Sleeve Summer Lingerie Nightwear
IntimateWearsStore
Ecru Satin Bridal Nightgown and Robe,Nightgown set,Lace robe,Bridal Shower,Wedding Nightdress,Satin Ecru Nightgown set,Lace Nightgown,Robes
AngelBrides
Vintage Lucie Ann II Lace Nightgown | Women's Short Sleep Gown | Romantic White Lingerie | Cottagecore Nightdress | Bridal Sleepwear | White
FlipsandFindsbySarah
Vintage 70s Lace Nightgown | Authentic 1978 Spanish Robe | Bell Sleeve Lingerie | Romantic Peignoir | Cottagecore Sleepwear
FromThenToYou
Lace Pajama Set Womens Nightwear Lace Nightgown Sheer Nightdress Deep V Lingerie Romantic Bridal Sleepwear Honeymoon Outfit Valentine Gift
LouveSleep
Frequently asked questions about 'lace nightgown'
How much search demand does 'lace nightgown' get?
'lace nightgown' receives 8,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (44%) comes from United States.
How saturated is the market for 'lace nightgown'?
There are 15,554 Etsy listings competing for 'lace nightgown'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'lace nightgown' worth targeting for my Etsy shop?
'lace nightgown' has a keyword difficulty of 32/100 (easy). Combined with a median product price of $72, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'lace nightgown' products?
Prices for 'lace nightgown' products range from $21.98 to $468.74. The median is $72 and the average is $96.32. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 36% of listings fall in the $100+ range, which is where most buyer expectations are set.
Which countries have the most demand for 'lace nightgown'?
United States generates 44% of searches for 'lace nightgown'.
How do I get my listing to rank for 'lace nightgown'?
Since 'lace nightgown' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'lace nightgown' include 'bridal nightgown' and 'romantic sleepwear'.
How commercially valuable is 'lace nightgown'?
The cost per click for 'lace nightgown' is $1.14. High ad competition combined with a median product price of $72 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'lace nightgown' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.
Keywords related to 'lace nightgown'
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