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Keyword overview Updated Sep 12, 2026

infertility

'infertility' is a highly searched keyword with 135,000 average monthly searches. It has moderate competition on Etsy with 10,951 listings targeting the keyword. In the past year, search interest peaked in January 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 23/100, 'infertility' is relatively easy to rank for because the 135,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.75 and $80, with most priced around $16.88. The estimated cost per click for 'infertility' is $4.07 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

135,000

High volume

Competition

11,443

Medium competition

Cost per click

$4.07

Low ad competition

Keyword difficulty

23/100

Easy

'infertility' search trend

Monthly searches

MonthSearches
October 2025165,000
November 2025165,000
December 2025135,000
January 2026201,000
February 2026165,000
March 2026135,000
April 2026135,000
May 2026135,000
June 2026110,000
July 2026110,000
August 2026110,000
September 2026135,000

How much does 'infertility' cost on Etsy?

Under $10 24%
$10 – $25 45%
$25 – $50 26%
$50 – $100 6%
$100+ 0%

85 listings · USD

Search volume by country

135,000
USA 40,500
30%
AUS 2,900
2%
OTHER 91,600
68%

Competition by country

11,443
USA 10,059
88%
UK 849
7%
CAN 320
3%
AUS 208
2%
IND 7
0%
OTHER 0
0%

How to rank for 'infertility' on Etsy

Target the right market

United States leads both search demand (30%) and competition (88%) for 'infertility', but neither is overwhelmingly dominant.

Price competitively

The price range for 'infertility' is unusually wide — from $2.75 up to $80. The median sits at $16.88, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 45% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 23/100, 'infertility' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'infertility' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'infertility gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'infertility'

Top Etsy listings for 'infertility'

Sample of 12 results
IVF Socks, IVF Gifts, Transfer Day Socks, Mommy to Be, Infertility Gifts

IVF Socks, IVF Gifts, Transfer Day Socks, Mommy to Be, Infertility Gifts

$17.25 2,461 104,089

TheLittleBeeLLC

Lucky IVF Socks - Custom Fertility Socks - Infertility Awareness Gift - IUI and Transfer Day Support - 13 Designs and 7 Colors

Lucky IVF Socks - Custom Fertility Socks - Infertility Awareness Gift - IUI and Transfer Day Support - 13 Designs and 7 Colors

$14.00 810 36,458

SurroSisterDesign

IVF SVG Bundle | pregnancy svg, pcos svg, Made with Love and Science SVG, infertility svg, ivf baby svg, rainbow baby svg, Baby Onesie Svg

IVF SVG Bundle | pregnancy svg, pcos svg, Made with Love and Science SVG, infertility svg, ivf baby svg, rainbow baby svg, Baby Onesie Svg

$5.00 648 7,493

BriggsDigitalDesigns

IVF Mama Crewneck - IVF Mama Sweatshirt - InVitroFertilization Mama Sweatshirt - Mama Clothing - Motherhood - IvF Gift - Infertility

IVF Mama Crewneck - IVF Mama Sweatshirt - InVitroFertilization Mama Sweatshirt - Mama Clothing - Motherhood - IvF Gift - Infertility

$55.00 491 22,075

InfertilityandCo

IVF Embryo Beaded Bracelet – Infertility Journey Gift, Hope & Healing Jewelry

IVF Embryo Beaded Bracelet – Infertility Journey Gift, Hope & Healing Jewelry

$32.89 451 22,355

PeakandValleyBeads

Infertility Gifts - IVF gift for mom - Fertility Gift - Warrior necklace - Support Gift - Fertility Necklace - Trying to conceive gift

Infertility Gifts - IVF gift for mom - Fertility Gift - Warrior necklace - Support Gift - Fertility Necklace - Trying to conceive gift

$68.03 266 7,845

Aloralinksjewelry

IVF Shirt, Comfort Colors, Transfer Day Miracle Tee, Egg Retrieval Shirt, IVF Mom and Dad Gift, Positive Vibes Infertility Journey Shirt

IVF Shirt, Comfort Colors, Transfer Day Miracle Tee, Egg Retrieval Shirt, IVF Mom and Dad Gift, Positive Vibes Infertility Journey Shirt

A$36.00 257 4,516

CozyPoppy

Rose Quartz Pocket Hug Heart - Rose Quartz IVF Gift I IVF Gift I Motherhood Gift I Infertility Gift I IUI Gift

Rose Quartz Pocket Hug Heart - Rose Quartz IVF Gift I IVF Gift I Motherhood Gift I Infertility Gift I IUI Gift

$12.80 227 3,915

DebsJoyfulDesigns

IVF Transfer Day earrings, Infertility, Transfer Day, Pineapple, French Fries, IVF Gift, Infertility Awareness, Transfer Day, Mommy to Be

IVF Transfer Day earrings, Infertility, Transfer Day, Pineapple, French Fries, IVF Gift, Infertility Awareness, Transfer Day, Mommy to Be

$12.00 182 2,065

Dindys

IVF Infertility Awareness Gemstone Bracelet, Awareness & Support for those TTC via  assisted conception and Fertility Treatments

IVF Infertility Awareness Gemstone Bracelet, Awareness & Support for those TTC via assisted conception and Fertility Treatments

£29.00 163 5,121

MagicMixes

IVF Custom Name Sticker Gift | Infertility Stickers | Fertility Gifts | IVF Got This | Journal Calendar | Planner

IVF Custom Name Sticker Gift | Infertility Stickers | Fertility Gifts | IVF Got This | Journal Calendar | Planner

$6.00 127 3,808

TaraDryDesign

Ain't no surrogate, Surrogate Sister Design®, ivf gift, surrogate gift, infertility gifts, ivf baby, surrogate shirt, infertility gifts

Ain't no surrogate, Surrogate Sister Design®, ivf gift, surrogate gift, infertility gifts, ivf baby, surrogate shirt, infertility gifts

$14.00 115 1,345

SurroSisterDesign

Frequently asked questions about 'infertility'

How much search demand does 'infertility' get?

'infertility' receives 135,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'infertility'?

There are 10,951 Etsy listings competing for 'infertility'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'infertility' worth targeting for my Etsy shop?

'infertility' has a keyword difficulty of 23/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'infertility' products?

Prices for 'infertility' products range from $2.75 to $80. The median is $16.88 and the average is $21.41. 45% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'infertility'?

United States generates 30% of searches for 'infertility'.

How do I get my listing to rank for 'infertility'?

Since 'infertility' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'infertility' include 'infertility gift' and 'ivf gift'.

How commercially valuable is 'infertility'?

The cost per click for 'infertility' is $4.07. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'infertility' seasonal or trending?

Search volume dropped 18% between October 2025 and September 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'infertility'

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