Keyword Overview

handmade charms

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Monthly Search Volume

720

Medium volume

Competition

476,999

High competition

Cost Per Click

$0.78

High ad competition

Keyword Difficulty

76/100

Hard

'handmade charms' Search Trend

MonthSearches
January 2025590
February 2025590
March 2025590
April 20251,900
May 2025590
June 2025720
July 2025720
August 2025720
September 2025720
October 2025880
November 2025590
December 2025720

Search Volume by Country

720
UK 50
7%
AUS --
--
CAN --
--
EU --
--
IND --
--
USA --
--
OTHER 670
93%

Competition by Country

476,999
USA 284,026
60%
IND 110,901
23%
UK 70,980
15%
AUS 11,092
2%
CAN --
--
EU --
--
OTHER 0
0%

How to Rank for 'handmade charms' on Etsy

Target the Right Market

Search demand for 'handmade charms' is strongest in United Kingdom (7%), but most competing listings come from sellers in United States (60%). This gap suggests United Kingdom buyers may be underserved — fewer sellers are specifically targeting them despite the demand.

Ranking Difficulty

With a difficulty score of 76/100, 'handmade charms' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'handmade charms' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'handmade charms'

Frequently Asked Questions About 'handmade charms'

'handmade charms' receives 720 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 445,196 Etsy listings competing for 'handmade charms'. With a difficulty score of 76/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly. Most competition comes from United States sellers (60%), while demand is strongest in United Kingdom — a gap worth exploiting.

'handmade charms' has a keyword difficulty of 76/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

United Kingdom generates 7% of searches for 'handmade charms'. Competition is centered in United States instead, which means United Kingdom buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'handmade charms' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'handmade charms' is $0.78. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 22% between January 2025 and December 2025. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around April 2025.

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