Keyword Overview Updated Jul 30, 2026

handmade charms

'handmade charms' is a moderately searched keyword with 720 average monthly searches. It has heavy competition on Etsy with 831,112 listings targeting the keyword. In the past year, search interest peaked in July 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 76/100, 'handmade charms' is hard to rank for — 831,112 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $1.04 and $296.98, with most priced around $16. The estimated cost per click for 'handmade charms' is $0.49 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

720

Medium volume

Competition

831,112

High competition

Cost Per Click

$0.49

High ad competition

Keyword Difficulty

76/100

Hard

'handmade charms' Search Trend

MonthSearches
August 2025720
September 2025880
October 2025880
November 2025720
December 2025720
January 2026880
February 2026590
March 2026720
April 2026590
May 2026590
June 2026720
July 20261,000

How Much Does 'handmade charms' Cost on Etsy?

Under $10 39%
$10 – $25 24%
$25 – $50 16%
$50 – $100 18%
$100+ 3%

79 listings · USD

Search Volume by Country

720
USA 320
44%
UK 50
7%
OTHER 350
49%

Competition by Country

831,112
USA 284,026
34%
IND 110,901
13%
UK 70,980
9%
AUS 11,092
1%
OTHER 354,113
43%

How to Rank for 'handmade charms' on Etsy

Target the Right Market

United States leads both search demand (44%) and competition (34%) for 'handmade charms', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'handmade charms' is unusually wide — from $1.04 up to $296.98. The median sits at $16, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (39% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 76/100, 'handmade charms' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'handmade charms' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'handmade charm' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'handmade charms'

Top Etsy Listings for 'handmade charms'

sample of 12 results
Mermaid Treasure Jar with Handmade Charms – Blue Glass Shell Jar, Ocean Decor, Vintage Mermaid Pendant, Nautical Gift, Beach, Set Jewelry

Mermaid Treasure Jar with Handmade Charms – Blue Glass Shell Jar, Ocean Decor, Vintage Mermaid Pendant, Nautical Gift, Beach, Set Jewelry

$82.00 1,339 35,259

ImiBrand

Vintage Style Fairy Jewelry Jar with Handmade Charms – Green Butterfly Glass Bottle, Whimsical Decor, Fairycore Gift, Gift Jewelry Sets

Vintage Style Fairy Jewelry Jar with Handmade Charms – Green Butterfly Glass Bottle, Whimsical Decor, Fairycore Gift, Gift Jewelry Sets

$82.00 1,165 18,466

ImiBrand

Evil Eye Charm, Handbag/ Purse clip on Charm, Protection/ Good Luck/ Nazar/Handmade Charm, Buggy Charm

Evil Eye Charm, Handbag/ Purse clip on Charm, Protection/ Good Luck/ Nazar/Handmade Charm, Buggy Charm

£3.99 250 2,845

MegsBoutiqueLondon

AA Tanzanite 14k solid rose gold pendant/Oval shape tanzanite pendant/Minimal handmade charm/Luxury pendant/December birthstone/Gift for her

AA Tanzanite 14k solid rose gold pendant/Oval shape tanzanite pendant/Minimal handmade charm/Luxury pendant/December birthstone/Gift for her

$296.98 119 1,806

JewelryMansion

Tiny Charms Pendant Tumble Pendant Handmade Charms, Size 8mm To 10mm Approx. Selling Per Piece

Tiny Charms Pendant Tumble Pendant Handmade Charms, Size 8mm To 10mm Approx. Selling Per Piece

$3.15 63 1,646

JaipurGemsGallary

Handmade Charm Bracelet Navy Blue

Handmade Charm Bracelet Navy Blue

$16.00 60 552

Natsukashiishopp

Ciondolo a Cuore in Oro Giallo 18KT - Ciondolo a Cuore Lucido  - Ciondolo Fatto a Mano - Incisione Gratuita - Made in Italy

Ciondolo a Cuore in Oro Giallo 18KT - Ciondolo a Cuore Lucido - Ciondolo Fatto a Mano - Incisione Gratuita - Made in Italy

€469.00 47 671

GeaJewelryItalia

Handmade charm, Nickel free, S7-G6, 2 pcs, 32x9mm (approx.), 1.3mm thick, 16K gold plated brass, Unique Pendants, Dainty charms

Handmade charm, Nickel free, S7-G6, 2 pcs, 32x9mm (approx.), 1.3mm thick, 16K gold plated brass, Unique Pendants, Dainty charms

$3.69 36 232

JewelryKorea

Hand Painted Charms - Star Quilt Charms, Handmade Charm Pendants

Hand Painted Charms - Star Quilt Charms, Handmade Charm Pendants

$24.00 36 301

OODLESandODDS

AA Tanzanite 14k solid rose gold pendant/Oval shape tanzanite pendant/Minimal handmade charm/Luxury pendant/December birthstone/Gift for her

AA Tanzanite 14k solid rose gold pendant/Oval shape tanzanite pendant/Minimal handmade charm/Luxury pendant/December birthstone/Gift for her

$250.98 35 466

JewelryMansion

Starry Night Handmade Charm | Unique Beaded Details | Neon Star Link Keychain

Starry Night Handmade Charm | Unique Beaded Details | Neon Star Link Keychain

$27.99 34 174

KawaiiClubz

Crystal Pendant. Handmade Charm. Green Crystal Charm. Phone Charm, Key Chain, Wallet Charm or Zipper Pull.

Crystal Pendant. Handmade Charm. Green Crystal Charm. Phone Charm, Key Chain, Wallet Charm or Zipper Pull.

$40.80 27 270

Gilliauna

Frequently Asked Questions About 'handmade charms'

'handmade charms' receives 720 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (44%) comes from United States.

There are 831,112 Etsy listings competing for 'handmade charms'. With a difficulty score of 76/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'handmade charms' has a keyword difficulty of 76/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Prices for 'handmade charms' products range from $1.04 to $296.98. The median is $16 and the average is $31.62. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 39% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 44% of searches for 'handmade charms'.

Since 'handmade charms' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'handmade charms' include 'handmade charm' and 'charm'.

The cost per click for 'handmade charms' is $0.49. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 39% between August 2025 and July 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around July 2026.

Keywords Related to 'handmade charms'

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