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Keyword overview Updated Oct 04, 2026

guinness

'guinness' is a highly searched keyword with 823,000 average monthly searches. It has moderate competition on Etsy with 5,616 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 17/100, 'guinness' is relatively easy to rank for because the 823,000 monthly searches far outweigh the competition. Products in this category typically sell between $5.50 and $120, with most priced around $25. The estimated cost per click for 'guinness' is $1.17 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly search volume

823,000

High volume

Competition

5,687

Medium competition

Cost per click

$1.17

Medium ad competition

Keyword difficulty

17/100

Easy

'guinness' search trend

Monthly searches

MonthSearches
September 20251,220,000
October 20251,830,000
November 20251,000,000
December 2025823,000
January 2026673,000
February 2026673,000
March 20261,000,000
April 2026673,000
May 2026673,000
June 2026550,000
July 2026550,000
August 2026673,000

How much does 'guinness' cost on Etsy?

Under $10 15%
$10 – $25 30%
$25 – $50 26%
$50 – $100 19%
$100+ 11%

27 listings · USD

Search volume by country

823,000
USA 165,000
20%
UK 110,000
13%
OTHER 548,000
67%

Competition by country

5,687
UK 2,973
52%
USA 2,714
48%
OTHER 0
0%

How to rank for 'guinness' on Etsy

Target the right market

Search demand for 'guinness' is strongest in United States (20%), but most competing listings come from sellers in United Kingdom (52%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $25 with shipping options that appeal to United States buyers.

Price competitively

The price range for 'guinness' is unusually wide — from $5.50 up to $120. The median sits at $25, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (30% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 17/100, 'guinness' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'guinness' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'guinness gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'guinness'

Top Etsy listings for 'guinness'

Sample of 12 results
Vitamin G Guinness Beer Comfort Colors® T-Shirt, Funny Embroidered Beer Shirt, St. Patrick’s Day Gift, Irish Pub Party Tee Beer Lovers

Vitamin G Guinness Beer Comfort Colors® T-Shirt, Funny Embroidered Beer Shirt, St. Patrick’s Day Gift, Irish Pub Party Tee Beer Lovers

€31.95 1,748 59,374

EmbroideredButterfly

Guinness Stout Split the G Hair Claw Hair Clip PRE ORDER

Guinness Stout Split the G Hair Claw Hair Clip PRE ORDER

£16.00 643 15,747

KitschAndFamousShop

Guinness Personalised Slate Coaster | Guinness | Beer | Present | Gift | Birthday | Family | Friend | Alcohol | Coaster | Colleague

Guinness Personalised Slate Coaster | Guinness | Beer | Present | Gift | Birthday | Family | Friend | Alcohol | Coaster | Colleague

£5.99 548 18,553

BorderGiftsLtd

Ursula K Le Guin shirt

Ursula K Le Guin shirt

$25.00 493 8,593

BumLung

Guinness Vintage Style Posters, Lobster And Crab, Pub Décor, Cafe Wall Art, Alcohol Theme, Gift For Him, Irish Bar And Kitchen, A2 A3 A4

Guinness Vintage Style Posters, Lobster And Crab, Pub Décor, Cafe Wall Art, Alcohol Theme, Gift For Him, Irish Bar And Kitchen, A2 A3 A4

£5.50 398 9,476

Colordashprints

Guinness Inspired Giant Dart: Black, Gold, White Bar Mancave Decor

Guinness Inspired Giant Dart: Black, Gold, White Bar Mancave Decor

£37.00 259 4,776

AKTDESIGNSWALES

Lovely Day | Printable Guinness Beer Poster | Irish Pub Wall Art | Pint of Guinness Digital Download | Vintage Bar Decor |Beer Lover Gift

Lovely Day | Printable Guinness Beer Poster | Irish Pub Wall Art | Pint of Guinness Digital Download | Vintage Bar Decor |Beer Lover Gift

$6.00 162 1,743

SoupParade

PDF KNITTING PATTERN Beer Mug Chocolate Orange Cover, Christmas / Valentine's Day / Father's Day Guinness Ale Lager, Knitted Beer Glass Cosy

PDF KNITTING PATTERN Beer Mug Chocolate Orange Cover, Christmas / Valentine's Day / Father's Day Guinness Ale Lager, Knitted Beer Glass Cosy

£2.49 146 6,369

SecretGardenEngland

Beer Tap Handle tapper Kegerator Guinness Guiness Guinnes Stout Beer Glass sign ST. Patrick's day Saint paddy's

Beer Tap Handle tapper Kegerator Guinness Guiness Guinnes Stout Beer Glass sign ST. Patrick's day Saint paddy's

$99.99 132 9,295

BeerTapGuy

Personalised Guinness Tulip Pint Glass - Brand New Design - Engraved with your message. Engrave on the side, base or both!

Personalised Guinness Tulip Pint Glass - Brand New Design - Engraved with your message. Engrave on the side, base or both!

£12.99 131 10,866

KatiesCustomGifts

Engraved Guinness Glass, Personalised for Dad or Grandad this Father's day, Birthday Christmas Best Man Gift Xmas Gift Retirement Gift

Engraved Guinness Glass, Personalised for Dad or Grandad this Father's day, Birthday Christmas Best Man Gift Xmas Gift Retirement Gift

£13.95 124 13,136

EpicGiftsuk

G-Splitter Coaster, Funny Guinness Gift, Split the G, Personalised Gift For Guinness Lover, St. Patrick’s Day Gift, Gift for Him

G-Splitter Coaster, Funny Guinness Gift, Split the G, Personalised Gift For Guinness Lover, St. Patrick’s Day Gift, Gift for Him

£6.95 123 1,456

DobieDesignStudio

Frequently asked questions about 'guinness'

How much search demand does 'guinness' get?

'guinness' receives 823,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

How saturated is the market for 'guinness'?

There are 5,616 Etsy listings competing for 'guinness'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United Kingdom sellers (52%), while demand is strongest in United States — a gap worth exploiting.

Is 'guinness' worth targeting for my Etsy shop?

'guinness' has a keyword difficulty of 17/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'guinness' products?

Prices for 'guinness' products range from $5.50 to $120. The median is $25 and the average is $43.05. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

Which countries have the most demand for 'guinness'?

United States generates 20% of searches for 'guinness'. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

How do I get my listing to rank for 'guinness'?

Since 'guinness' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'guinness' include 'guinness gift' and 'beer'.

How commercially valuable is 'guinness'?

The cost per click for 'guinness' is $1.17. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'guinness' seasonal or trending?

Search volume dropped 45% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'guinness'

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