Keyword Overview

granny square

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Monthly Search Volume

90,500

High volume

Competition

71,995

High competition

Cost Per Click

$0.40

High ad competition

Keyword Difficulty

41/100

Moderate

'granny square' Search Trend

MonthSearches
June 202574,000
July 202590,500
August 202590,500
September 202574,000
October 202574,000
November 202574,000
December 202590,500
January 2026135,000
February 202690,500
March 202690,500
April 202674,000
May 202674,000

Search Volume by Country

90,500
EU 27,100
30%
USA 22,200
25%
UK 6,600
7%
CAN 4,400
5%
OTHER 30,200
33%

Competition by Country

71,995
USA 39,868
55%
UK 8,697
12%
EU 7,512
10%
CAN 2,746
4%
AUS 1,427
2%
OTHER 11,745
16%

How to Rank for 'granny square' on Etsy

Target the Right Market

Search demand for 'granny square' is strongest in European Union (30%), but most competing listings come from sellers in United States (55%). This gap suggests European Union buyers may be underserved — fewer sellers are specifically targeting them despite the demand. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 41/100, 'granny square' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'granny square' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'granny square'

Frequently Asked Questions About 'granny square'

'granny square' receives 90,500 monthly searches globally. That's substantial demand, but with 71,995 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 71,995 Etsy listings competing for 'granny square'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (55%), while demand is strongest in European Union — a gap worth exploiting.

'granny square' has a keyword difficulty of 41/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

European Union generates 30% of searches for 'granny square'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means European Union buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'granny square' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'granny square' is $0.40. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.

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