Skip to main content
Keyword overview Updated Sep 01, 2026

fortune cookie

'fortune cookie' is a highly searched keyword with 201,000 average monthly searches. It has relatively low competition on Etsy with only 4,569 listings targeting the keyword. In the past year, search interest peaked in February 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 18/100, 'fortune cookie' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $1 and $413, with most priced around $14. The estimated cost per click for 'fortune cookie' is $1.30 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

201,000

High volume

Competition

4,569

Low competition

Cost per click

$1.30

Low ad competition

Keyword difficulty

18/100

Easy

'fortune cookie' search trend

Monthly searches

MonthSearches
August 2025135,000
September 2025135,000
October 2025165,000
November 2025165,000
December 2025165,000
January 2026246,000
February 2026301,000
March 2026301,000
April 2026301,000
May 2026246,000
June 2026246,000
July 2026201,000

How much does 'fortune cookie' cost on Etsy?

Under $10 40%
$10 – $25 35%
$25 – $50 14%
$50 – $100 9%
$100+ 3%

78 listings · USD

Search volume by country

201,000
USA 110,000
55%
AUS 4,400
2%
OTHER 86,600
43%

Competition by country

4,569
USA 3,444
75%
UK 238
5%
AUS 54
1%
OTHER 833
18%

How to rank for 'fortune cookie' on Etsy

Target the right market

United States leads both search demand (55%) and competition (75%) for 'fortune cookie', but neither is overwhelmingly dominant.

Price competitively

The price range for 'fortune cookie' is unusually wide — from $1 up to $413. The median sits at $14, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (40% of listings). At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking difficulty

With a difficulty score of 18/100, 'fortune cookie' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'fortune cookie' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'fortune cookies' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'fortune cookie'

Top Etsy listings for 'fortune cookie'

Sample of 12 results
Engraved Fortune Cookie Keepsake, Custom Party Favor, Personalized Asian Fortune Cookie Gift, Custom Party Favor and Place Card Holder

Engraved Fortune Cookie Keepsake, Custom Party Favor, Personalized Asian Fortune Cookie Gift, Custom Party Favor and Place Card Holder

$24.99 13,507 225,691

curatedaccents

Fortune Cookie Cat Nip Toy - box of 3 - As Featured In ANIMAL PLANET'S Must Love Cats Premiere Episode

Fortune Cookie Cat Nip Toy - box of 3 - As Featured In ANIMAL PLANET'S Must Love Cats Premiere Episode

$12.00 5,177 30,622

kgrantdesigns

Personalized Engraved Fortune Cookie Keepsake, Custom Fortune Cookie Gift,Custom Initials Metal Lucky Cookie, Place Card Holder, Party Favor

Personalized Engraved Fortune Cookie Keepsake, Custom Fortune Cookie Gift,Custom Initials Metal Lucky Cookie, Place Card Holder, Party Favor

$12.00 1,911 22,396

ArtizanAlcove

Personalized Message Fortune Cookies, Vegan Wedding Favors, Birthday Announcement

Personalized Message Fortune Cookies, Vegan Wedding Favors, Birthday Announcement

€2.95 1,568 90,973

ChillBazar

Twitch Fortune Cookie Widget: Channel Point Reward Overlay

Twitch Fortune Cookie Widget: Channel Point Reward Overlay

$13.33 1,340 9,119

JimmyJoom

Walnut Fortune Cookie | Custom Fortune!

Walnut Fortune Cookie | Custom Fortune!

$65.00 1,023 13,816

UFNShop

Fortune Cookie Picture Frame | Hardwood Custom Keepsake Frame | Patterned mat

Fortune Cookie Picture Frame | Hardwood Custom Keepsake Frame | Patterned mat

$55.00 914 9,576

FrameMavens

Fortune Cookie Sticker Pack, Sarcastic and Humorous Messages, 1-50 pcs Comedic Decals, Water Resistant Laptop and Water Bottle Stickers

Fortune Cookie Sticker Pack, Sarcastic and Humorous Messages, 1-50 pcs Comedic Decals, Water Resistant Laptop and Water Bottle Stickers

$3.13 907 11,243

ChetwyndStudios

8 Custom Fortune Cookies, Unique Pregnancy Announcement, Baby Shower, Favor, Gender Reveal, Custom Gift, Team Girl, Team Boy, Modern, Fun

8 Custom Fortune Cookies, Unique Pregnancy Announcement, Baby Shower, Favor, Gender Reveal, Custom Gift, Team Girl, Team Boy, Modern, Fun

$24.00 637 17,504

ForAgentByAgent

Lilou Reißverschlusstasche Nähanleitung | Schnittmuster Glückskeks Täschchen 3 Größen | PDF Download | Kosmetiktasche nähen

Lilou Reißverschlusstasche Nähanleitung | Schnittmuster Glückskeks Täschchen 3 Größen | PDF Download | Kosmetiktasche nähen

€8.90 604 13,235

ellisandhiggs

Fortune Cookie Picture Frame | Custom Monochromatic Keepsake Frame

Fortune Cookie Picture Frame | Custom Monochromatic Keepsake Frame

$50.00 548 2,957

FrameMavens

Stream Widget - Fortune Cookie - React to Alerts and channels points  - Instant Download

Stream Widget - Fortune Cookie - React to Alerts and channels points - Instant Download

€6.00 524 3,104

NeoStreamShop

Frequently asked questions about 'fortune cookie'

How much search demand does 'fortune cookie' get?

'fortune cookie' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

How saturated is the market for 'fortune cookie'?

There are 4,569 Etsy listings competing for 'fortune cookie'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'fortune cookie' worth targeting for my Etsy shop?

'fortune cookie' has a keyword difficulty of 18/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'fortune cookie' products?

Prices for 'fortune cookie' products range from $1 to $413. The median is $14 and the average is $24.38. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 40% of listings fall in the Under $10 range, which is where most buyer expectations are set.

Which countries have the most demand for 'fortune cookie'?

United States generates 55% of searches for 'fortune cookie'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'fortune cookie'?

Since 'fortune cookie' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'fortune cookie' include 'fortune cookies' and 'fortune'.

How commercially valuable is 'fortune cookie'?

The cost per click for 'fortune cookie' is $1.30. Low advertiser activity combined with low organic competition suggests this keyword may be overlooked by larger sellers. That's often where the best opportunities are — less noise, more targeted buyers.

Is 'fortune cookie' seasonal or trending?

Search volume rose 49% between August 2025 and July 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around February 2026.

Keywords related to 'fortune cookie'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start free

No credit card required

↑↓ navigate ↵ open