Keyword Overview

fleece jacket

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Monthly Search Volume

165,000

High volume

Competition

36,954

Medium competition

Cost Per Click

$0.76

High ad competition

Keyword Difficulty

32/100

Easy

'fleece jacket' Search Trend

MonthSearches
June 202590,500
July 202590,500
August 2025135,000
September 2025165,000
October 2025301,000
November 2025368,000
December 2025301,000
January 2026246,000
February 2026135,000
March 2026135,000
April 2026110,000
May 2026135,000

Search Volume by Country

165,000
USA 49,500
30%
AUS --
--
CAN --
--
EU --
--
IND --
--
UK --
--
OTHER 115,500
70%

Competition by Country

36,954
USA 16,680
45%
UK 5,219
14%
AUS --
--
CAN --
--
EU --
--
IND --
--
OTHER 15,055
41%

How to Rank for 'fleece jacket' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (45%) for 'fleece jacket', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 32/100, 'fleece jacket' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'fleece jacket' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'fleece jacket'

Frequently Asked Questions About 'fleece jacket'

'fleece jacket' receives 165,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 36,954 Etsy listings competing for 'fleece jacket'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'fleece jacket' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 30% of searches for 'fleece jacket'.

Since 'fleece jacket' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'fleece jacket' is $0.76. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 49% between June 2025 and May 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.

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