first birthday party

'first birthday party' receives 1,900 monthly searches globally. That's substantial demand, but with 467,979 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (46%) comes from United States.

There are 467,979 Etsy listings competing for 'first birthday party'. With a difficulty score of 62/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'first birthday party' has a keyword difficulty of 62/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'first birthday party' products range from $2.49 to $110.99. The median is $13 and the average is $21.69. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 42% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 46% of searches for 'first birthday party'. United Kingdom and Australia also show meaningful demand.

Place 'first birthday party' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'first birthday party' include 'first birthday' and '1st birthday decor'.

The cost per click for 'first birthday party' is $1.12. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.