burlap
'burlap' is a highly searched keyword with 74,000 average monthly searches. It has heavy competition on Etsy with 94,870 listings targeting the keyword. Search interest dropped 33% between September 2025 and August 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 42/100, ranking for 'burlap' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.99 and $289.38, with most priced around $24.85. The estimated cost per click for 'burlap' is $4.57 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
74,000
Competition
95,918
Cost per click
$4.57
Keyword difficulty
42/100
Moderate
'burlap' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 90,500 |
| October 2025 | 90,500 |
| November 2025 | 74,000 |
| December 2025 | 74,000 |
| January 2026 | 74,000 |
| February 2026 | 60,500 |
| March 2026 | 74,000 |
| April 2026 | 74,000 |
| May 2026 | 74,000 |
| June 2026 | 60,500 |
| July 2026 | 60,500 |
| August 2026 | 60,500 |
How much does 'burlap' cost on Etsy?
96 listings · USD
Search volume by country
74,000Competition by country
95,918How to rank for 'burlap' on Etsy
Target the right market
United States leads both search demand (45%) and competition (83%) for 'burlap', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'burlap' is unusually wide — from $0.99 up to $289.38. The median sits at $24.85, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (28% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 42/100, 'burlap' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $4.57 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'burlap' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'burlap tote bag' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'burlap'
Generate Tags
Find the best tags to pair with 'burlap' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'burlap' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'burlap' from scratch
Open toolVideo Generator
Turn your 'burlap' product photos into a listing video
Open toolTop Etsy listings for 'burlap'
Sample of 12 results
Halloween Burlap Table Runner, Halloween Black Bats Runner, Halloween Runner, Halloween Decor, Halloween Party
Chickadeehomebasics
Personalized Burlap Tote Bag| Custom Bridesmaid Bag| Monogram Beach Bag|Wedding Bag| Bachelorette Party Bag| Customized Bag for any occasion
TheTwinkleStudioArt
Winter Burlap Table Runner, Winter Silver Snowflake Runner, Winter Runner, Winter Decor, Winter Runner, Winter Party
Chickadeehomebasics
Vintage Paddles Burlap Pillow, Nautical, Sailing Decor, Farmhouse Pillows, V1, INSERT INCLUDED
PolkadotApplePillows
Personalized Burlap Bags, Custom Name Jute Bag, Bridesmaid Gift Bags, Bachelorette Party Favors, Monogram Beach Tote Bag, Wedding Gifts Bag
DoCraDesign
Feedsack Rabbit Burlap Pillow, Pink Roses, Farmhouse Pillows, Spring, Easter, Farm76, INSERT INCLUDED
PolkadotApplePillows
Natural burlap valance with crochet jute trim and wooden beads. Rustic, cottage chic window treatment. Custom made to order.
MountBlossom
Personalized Burlap Tote Bag, Custom Name or Logo, Monogram Beach Bag for Wedding
CelineMariePH
Elliott Smith - Lyrics - Burlap Print
PrebreakofdawnCrafts
Burlap Dog Quote Pillow "Every once in awhile a dog enters your life and changes everything" Handmade Decorative~ Pet decor~ Dog sayings
WoofAndCompany
Custom Burlap Teacher Tote bag, Crochet Name Jute Bags, Back to School, Teacher Appreciation Gift
PATTIRAEStudio
Personalized Teacher Burlap Tote Bag, Teacher Name Burlap Bag,Christmas Teacher Gift,Teacher Appreciation
qqdesignsandcrafts
Frequently asked questions about 'burlap'
How much search demand does 'burlap' get?
'burlap' receives 74,000 monthly searches globally. That's substantial demand, but with 94,870 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
How saturated is the market for 'burlap'?
There are 94,870 Etsy listings competing for 'burlap'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'burlap' worth targeting for my Etsy shop?
'burlap' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'burlap' products?
Prices for 'burlap' products range from $0.99 to $289.38. The median is $24.85 and the average is $36.86. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'burlap'?
United States generates 45% of searches for 'burlap'. Canada and European Union also show meaningful demand.
How do I get my listing to rank for 'burlap'?
Since 'burlap' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'burlap' include 'burlap tote bag' and 'burlap bag'.
How commercially valuable is 'burlap'?
The cost per click for 'burlap' is $4.57. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'burlap' seasonal or trending?
Search volume dropped 33% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'burlap'
Tags
Materials
Ready to stand out?
Join 500,000+ Etsy sellers growing with RankHero.
Start freeNo credit card required