evil eye pendant

'evil eye pendant' receives 14,800 monthly searches globally. That's substantial demand, but with 62,306 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 62,306 Etsy listings competing for 'evil eye pendant'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'evil eye pendant' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'evil eye pendant' products range from $13 to $929. The median is $42.95 and the average is $140.35. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 20% of searches for 'evil eye pendant'. Canada and United Kingdom also show meaningful demand.

Place 'evil eye pendant' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'evil eye pendant' include 'evil eye necklace' and 'evil eye charm'.

The cost per click for 'evil eye pendant' is $0.65. High ad competition combined with a median product price of $42.95 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 22% between October 2025 and September 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around July 2026.