evil eye

'evil eye' receives 450,000 monthly searches globally. That's substantial demand, but with 210,517 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 210,517 Etsy listings competing for 'evil eye'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (49%), while demand is strongest in India — a gap worth exploiting.

'evil eye' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'evil eye' products range from $3 to $199.90. The median is $16 and the average is $23.41. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 39% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

India generates 30% of searches for 'evil eye'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'evil eye' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'evil eye' include 'evil eye jewelry' and 'evil eye bracelet'.

The cost per click for 'evil eye' is $0.82. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 18% between October 2025 and September 2026. Demand peaked around March 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.